Blue Tomato Opens First Shop In Belgium
Press release:
- Blue Tomato opened a new store in the centre of Antwerp
- The company already operates more than 85 stores in Germany, Austria, Italy, Switzerland, the Netherlands, Norway, Sweden and Finland
International boardsports and lifestyle specialist Blue Tomato (blue-tomato.com) has opened its first store in Belgium. The Austrian company recently moved into Wiegstraat in the historic centre of Antwerp with a store measuring around 240 square meters. Blue Tomato is one of the world’s largest online retailers in snowboarding, freeskiing, surfing, skateboarding and street style, with over 850 employees and more than 450,000 products. In recent years, the presence in the stationary trade has also been greatly expanded: Blue Tomato already operates more than 85 stores in Germany, Austria, Italy, Switzerland, the Netherlands, Norway, Sweden and Finland. Blue Tomato was founded in 1988 by former Austrian European snowboard champion Gerfried Schuller.
“After the successful summer months in Germany and the Netherlands, we are delighted to finally be able to swing the doors open in Belgium,” says Tillmann Ruprecht, Director of Sales & Service at Blue Tomato. “Antwerp, Ghent, Bruges or Leuven are cities where many of our customers already live, and we have a large number of online orders from this region. Now we finally have a physical shop. The team that has come together in Antwerp around Shop Manager Yannick Luypaert is super dynamic and extremely competent.”
Omnichannel retailer with special service
The blue-tomato.com site registers up to 125,000 visitors a day – and the trend is rising. The online shop has been available in 14 languages for some time. Orders can also be placed via smartphone, via live chat with the international Blue Tomato Customer Service, or directly in a store if the product is not in stock locally. A special service offered by the omnichannel retailer is that customers can have their online order delivered free of charge to one of the Blue Tomato stores and pick it up there. If an item doesn’t fit, the order can be exchanged right there in the store.
“Great place to go for boardsport and fashion enthusiasts throughout Flanders”
Yannick Luypaert (Shop Manager) and his team are ecstatic about the opening of the new store, which is very centrally located in the heart of Antwerp: “The new store is something very special. I am proud to welcome the community. With our unique and authentic vibe, we will be a great place to go for boardsport and fashion enthusiasts throughout the Flanders region. In the assortment, our customers will find a great selection of streetwear as well as everything related to snow, surf & skate.”
All information about the new shop in Antwerp can be found online at blue-tomato.com/shop/antwerpen, facebook.com/bluetomatoshopantwerpen and on instagram.com/bluetomatoshopantwerpen.
Blue Tomato Shop Antwerp
Wiegstraat 11
2000 Antwerp
E-Mail: [email protected]
Web: www.blue-tomato.com/shop/antwerpen
Opening hours:
Mon-Sat* 10:00 – 18:00
*every first Sunday of the month: 12:00 – 18:00 (every Sunday in December)
