BN3TH Base Layers 2024/25 Preview
Retail Buyers Guide: Base Layers 2024/25 Retail Buyer’s Guide
Brand: BN3TH
Interviewee: Marketing BN3TH
What’s your base layer strategy for 2024/25?
Tighten the line and focus on our ISPO award winning original 3D pouch technology that is featured in all our merino wool base layer bottoms.
Are there any new trends in base layers?
Core solid colors.
BN3TH Base Layer Merino Wool Full Length Bottom
What are the key materials you are using?
Sustainability matters to us. Our base layers are made from sustainably-sourced Responsible Wool Standard fabric which is muslin-free. Our waistbands are no GRS-certified as the elastic comes from post-consumer recycled polyester. Finally, OKEO-TEX guarantees that our end products are tested and proven free from harmful toxic chemicals.
Do you have any tech innovations for 2024/25?
We recently offered a ¾ boot length in our merino wool base layer bottoms. We have had feedback from our athletes and retail partners to create this piece to better accommodate ski and snowboard boots.
BN3TH Base Layer Merino Wool Boot Length Bottom
What colours and patterns are you working with?
Core solid colors
What are your main price points?
Our base layer price points all hover around $100 USD.
BN3TH Base Layer Merino Wool Boxer Brief
All of our base layers (Tops, Bottoms, Boxer Briefs) are built with merino wool. What’s not to love about the naturally temperature-regulating properties of Merino Wool? And we set out to make ours premium. Spun from responsibly sourced wool, the fabric is 200 GSM with a 18.5 micron count. So long after your outerwear is on the drying rack, you’ll be feeling fine fireside with our award-winning Merino Wool.
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