Body Glove Makes Waves With FlowRider®
Body Glove have announced a new partnership with sheet wave company FlowRider Inc. Body Glove will be an official sponsor or the global FLOW (Flowboarding League Of the World) Tour which has grown significantly this year with an added 25 more stops planned!
Press Release: May 1, 2018 (San Diego) Body Glove shares more great news as the iconic surf brand teams up with FlowRider, Inc. to announce a dynamic partnership. The brands are a perfect match. The partnership is geared towards pushing boundaries using advances in technology to do what you love as a water sport enthusiast without being constrained by the elements.
FlowRider, Inc. operates out of beautiful San Diego, California and is the original and industry-leading sheet wave company. FlowRider, known for designing, manufacturing, and installing surf simulating machines, uses groundbreaking, patented technology allowing people all over the world to experience the thrill of surfing when there isn’t an ocean wave in sight. The unique surf attractions currently apply to four main markets – Waterparks, Hotels & Resorts, Parks & Recreation and Stand Alone venues and allow surfers to enjoy waves for longer and encourages future pro-surfers of tomorrow to have fun in the water, even when there is zero swell!
Recently, at Silver Rapids Waterpark in Kellogg, Idaho, FlowRider hosted the first stop of the 2018 FLOW (Flowboarding League Of the World) Tour. It was the perfect opportunity for the brands to highlight their synergies. Close to 60 competitors participated in the inaugural contest and there are 25 more stops planned in major markets this year.
“We are delighted to partner with the team at FlowRider as they kick off the global FLOW Tour”, says Peter Maule, SVP, Sports and Active Brands for Marquee Brands. “For 65 years, Body Glove has been the leader within the endemic action sports and lifestyle categories focusing on delivering compelling products to consumers around the world. This partnership will give us the opportunity to showcase amazing Body Glove products through world-class athletes and surf fans globally.”
As an official sponsor, Body Glove will incorporate many of its lifestyle categories along with some hard goods categories including co-branded products for official FlowRider athletes, recently launched lifestyle footwear and technical footwear, tees, board shorts and more. Swim and active-wear lines will be fully integrated into the tour, providing the official team uniform for FlowRider athletes, along with unique conceptual spaces centred around, wellness, health and having fun while putting uber-cool, technical BodyGlove gear straight into the hands of the brand’s loyal and die-hard fan-base.
“Flowboarders worldwide are made up of a cross section of adventure seekers – surfers, skaters, wakeboarders, snowboarders – so teaming up with Body Glove is very exciting for us because we serve the same consumers”, says Adam Muller, FlowRider Retail and FLOW Tour Manager. “We live to keep our riders safe, looking good and just overall pumped to be part of this community and we know that Body Glove operates the same way.”
