BRETHREN MENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Mens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Brethren
Interviewee: Marketing Team

How was the men’s snow outerwear market in 2023/24
For us, we had heard outerwear was struggling from our stockists but didn’t find it affected our own sell through. Our price point has always been more affordable so that for sure works in our favour in tough selling seasons, or low tide winters

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
We remain true to the mantra of our brand – functional, comfortable and affordable. Our styling is still old school, loose cut and kept simple, offering all the elements you need for a great day riding, without the excess. All our collections also remain fully unisex. We also developed our colour line to be more transferrable across products. Customers can put more fits together than ever before.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
This year we are launching our Apex Collection. This is our first higher tech offering, featuring 15k/15k rated fabrics, fully taped seams, 2L construction with a fleece grid liner keeping you warm in the cold, and cool in the warm. We’re bringing a Full Zip Jacket, Pants and Bib Pant to the market, all at a price that we consider under market norms if we compare product to product, looping these items back under our brand mantra.

What new colour’s / prints are you introducing?
This year we have pursued more earthly tones and pastel colours through the collections, with a couple flashes in colour to catch the eye on shelves in store. This year we’ve brought in more colour blocking too based on feedback we received on last years catalogue.

Any *NEW* technical stories with regards to fabrics and materials?
Our latest Apex Collection comes from a new manufacturer, which has not only allowed us to use recycled fibre fabrics, but comes from a plant that has installed solar panels to completely cover their factory roofs. Over the year, they produce more than 50% of the energy used by the factory from these panels, which we are dead stoked about. A real move forward and an example of outside the box thinking to help reduce the carbon footprint of manufacture and our collection overall. They were also the first manufacturer in their country to sign up to the digital product passporting required for all textile products in the coming years. Its not quite completed, but later this year we will be able to trace the complete product lifecycle from sourcing to manufacturer, ensuring we’re operating and producing using the right materials.

Key Products:
Taken from our catalogue – A whole new era. The Apex Collection is the union of the best features from our favourite outerwear we’ve had throughout the years. Inspired by days gone by. Built for tomorrow‘s powday. Our first higher tech offering, built without compromising our mantra one bit. We promise to never break the bank, remembering we are our own customer. If our friends can’t afford it, it won’t be built. The next generation of our outerwear has finally arrived, now we wait for the storm.

Apex Full Zip Jacket:
2l Jackets constructed with 15k/15k recycled fiber shell fabric, and a recycled fiber ripstop fleece lining. Designed for those who like to get a little steeper and deeper, before celebrating the turns the best way we know how.

Apex Full Zip Jacket

Apex Pants:
The comfiest snowpants on the market just got a major upgrade. 2L construction, featuring the same bulletproof construction, 15k/15k rated waterproofing, all new tough tech knee’s and held up with an internal belt to keep everything in place. Battle ready pants itching for war.

Summit Pants – Darkside Black_

Apex Bib Pants:
Bib Pants that’ll take you wherever you want to go. Perfect for the deep days, getting lost in the woods or if you simply prefer freedom on your hips. Featuring all the new tech upgardes inside and out, built tough to last as long as you can. The more detail, opinion, description & comment you give us, the more we can feature you.

Apex Bib Pants