BURTON SNOWBOARD BINDINGS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Bindings F/W 2025/26 Retail Buyer’s Guide
Brand: Burton
Interviewee: Benedikt Pelikan/Director Merchandising Europe

How was last season in the snowboard binding market?
Our Key Retailers reported good sell through figures especially on Step On as Consumers adapting quick now to this technology.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
Even with the normalisation of inflation over Europe the Consumer is still looking for Brand /great quality/performance and price. Within this frame we as a producer are challenged to bring the best product to the market for a price what the consumer is willing to pay for.We are working with all our manufacturers since a very long time and this partnerships are helping in a challenging production environment to full the consumer needs.

What are the major trends you’re seeing with product pricing in the snowboard bindings market?
We see a pretty stable pricing now in the market where the entry/mid and high price points are settled and not a lot of movements are happening.

E-commerce Vs. physical retail, how are you balancing both channels?
The Consumer decides ultimately where the shopping happens. It comes down to a positive shopping experience and this could be a Speciality Retailer or a Brand website.

How are you supporting retailers to sell this category?
Our Area Managers are working on close connections with our retail partners to support sell through with clinics and other tools which are helping Retailers to sell our products in the best way possible. Also we are supporting a lot of ON SNOW Consumer Demos all over Europe to give consumers the option to test our Product Range which drives sell through as well.

What unique brand messages are you focusing on for the 2025/2026 bindings season?
We concentrate really strong on our new STEP ON EST which is the newest release in our STEP On Binding range.

Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
This winter we introduced the first Step On EST models, the Step On Genesis EST and Step On Escapade EST. For Winter 25/26 we are introducing two more Step On EST models – Cartel X EST and Lexa X EST. This trickles Step On EST into a new and key price point. Step On Cartel X EST and Step On Lexa X EST will come with a new Step On hi-back with EVA and the baseplate / heel cup from Step On Genesis/Escapade EST – designed to maintain natural medial/lateral movement. Step On EST bindings are combining the convenience of Step On with the underfoot comfort & performance of EST.

Any quick entry bindings in your collection for 25/26?
Step On will continue to be our key bindings focus.

Are you planning to focus on a special product range or type of customers?
We’re addressing riders of all levels and all ages, riding all types of terrain. The focus for winter 25/26 is further establishing Step On EST by introducing two new models.

Key Products:

Men’s Step On Cartel X:
Light, versatile, and responsive bindings that balance power and comfort for pro-caliber performance – the legendary Cartel X versatility and control meets the simplicity of Step On. Coming with a new Step On hi-back with EVA and the baseplate / heel cup from Step On Genesis/Escapade EST – designed to maintain natural medial/lateral movement. Step On EST bindings are combining the convenience of Step On with the underfoot comfort & performance of EST.

Men’s Step On Cartel X EST

Women’s Step On Lexa X EST:
Light, versatile, and responsive bindings that balance power and comfort for pro-caliber performance – the legendary Cartel X versatility and control meets the simplicity of Step On. Coming with a new Step On hi-back with EVA and the baseplate / heel cup from Step On Genesis/Escapade EST – designed to maintain natural medial/lateral movement. Step On EST bindings are combining the convenience of Step On with the underfoot comfort & performance of EST.

Women’s Step On Lexa X EST

Kids’ Step On Grom:
Give your young rider the power, confidence, and efficiency of Step On® bindings. Independence is a powerful learning tool. Designed in collaboration with Burton employees and their kids, the kids’ Burton Step On® Grom Snowboard Bindings make it a cinch for even the smallest riders to achieve snowboarding independence. Built specifically for kids, there are release levers at the toe and heel for added ease of use. Like the name says, it’s a step on and ride scenario.

Kids’ Step On Grom