Capita Snowboards 2024/25 Preview
Retail Buyers Guide: Snowboards FW24/25 Retail Buyer’s Guide
Brand: Capita
Interviewee: Mark Dangler
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
We have a unique position in that 98% of our materials for production are sourced within a 5 hour drive of The Mothership. We continue to strive to find ways to strengthen our localised supply chain, which we have done so with certain wood core types this season. As far as pricing we have seen a continuation of customers gravitating towards higher-end premium products in the collection.
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
Yes, while retail remains the vast majority of our business there are customers out there who expect and prefer a direct brand experience online. E-commerce remains strong and growing.
SNOWBOARD SPECIFIC
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 24/25 range?
We’ve seen a continuation in trend of customers interested in how products are produced, whether it be through sustainability, clean energy production or the material advantages utilised in production. This is reflected in some of our series seeing nice growth like The Mega Merc, Super DOA and Mega Death.
Anything new concerning sustainability and related product or construction you would like to highlight?
Our sustainability story is consistent. The CAPiTA Mothership is our production home in the Austrian Alps and the first true 100% clean energy snowboard manufacturing facility in the industry. We have invested heavily in the clean energy production techniques here at the Mothership.
Any new design or pattern approaches in your 24/25 gear? Any collabs on the line?
We are excited to contine the collaboration with Arthur Longo on the Aeronaut series as we have seen a strong initial launch with this series for the 2024 season.
What is your top product marketing story for next season?
The Mega Death, Indoor Survival and Aeronaut series will be our key product marketing stories for next season.
Best Sellers/Hero/Key products
MEGA DEATH – Inspired by the legacy of the Black Snowboard of Death, yet custom designed for an unmatched ultralight and powerful performing ride, we present the MEGA DEATH – a high end, high-tech freeride machine unlike anything else.
Mega Death
INDOOR SURVIVAL – The Indoor Survival is one of the most versatile and beloved boards in the CAPiTA collection. The iconic name evokes emotions tied to historic sessions of our past; this technically packed series has evolved to take your riding into the future. With upgraded construction components like a new META Core utilising an advanced blend of Paulownia, Poplar and Beech to reduce weight and increase pop, The Indoor Survival is ready to unleash turbocharged hot laps on your local resort’s terrain.
Navigator
AERONAUT – Side Hit Euphoria™ has generally been considered an elightened state. Understood as real on a conceptual level, yet intangible to most that lack an understanding of the methodology required to produce such an experience. Now, the existential joy of enhanced board control and massive ollie-pops is attainable to all. The Aeronaut series was designed in collaboration with The Rocket Man, Arthur Longo. The goal: to introduce the local-resort maximizer. The result: a semi old-school, respectful nod to the 90s; a directional, cambered snowboard that can meet the most demanding all-mountain pursuits your resort has to offer.
Aeronaut
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