CAPITA SNOWBOARDS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboards F/W 2025/26 Retail Buyer’s Guide
Brand: Capita
Interviewee: Ryan Ensor, Marketing Coordinator

How was last season in the snowboard market?
We were in a bit of a down year last season with the lack of early season snowfall and the COVID outdoor product buying frenzy dying off a little bit. We are starting to see the market stabilize.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
With our manufacturing at the Mothership, we are able to have complete control over our entire manufacturing process and supply chain. 90% of our raw materials come from within an 8 hour drive of the factory, so we are able to make quick changes if needed.

What are the major trends you’re seeing with product pricing in the snowboard market?
We are starting to see a wider range and more segmented customers in general. There are people who are willing to spend a high premium for the highest quality snowboard possible. We are also noticing groups not interested in paying those high prices. In turn, we have been focusing on some holding price on offerings for people who are looking for a beginner board or park-focused board.

E-commerce Vs. physical retail, how are you balancing both channels?
We have a huge amount of pride in physical retail – that is what got us where we are now. With a huge network of reps and distributors around the world, it is physical retail that keeps us going. We do have our own non-discounted direct websites, and that gives customers the benefit of choosing exactly what they want no matter their region.

How are you supporting retailers to sell this category?
Our reps are extremely knowledgeable and provide a ton of support to shops, consistently giving in person presentations to keep retailers up to date on the latest and greatest. We also have a team of some of the greatest snowboarders in the world riding for us which helps to increase visibility of our products.

What unique brand messages are you focusing on for the 2025/2026 snowboard season?
We are focused on the creative vision of our graphics surrouding our brand message that Everything Is Possible. We continue to work closely with our team to develop and curate certain offerings like The Aeronaut, Kazu Pro and Equalizer by Jess Kimura. And, of course we continue to communicate the advancements in board design and construction capabilities of The MotherShip where all of our boards are handcrafted with 100% clean energy production.

SNOWBOARD SPECIFIC

What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 25/26 range?
For park and all mountain boards we are seeing more traditional shapes come back into popularity and in the freeride/powder category, shapes are becoming more common. We are also seeing more nods to throwback shapes and traditional camber, like the Aeronaut, becoming more popular.

Anything new concerning sustainability and related products or construction you would like to highlight?
We are consistently working to stay on top as an industry leader in sustainability. Our factory is powered by 100% Clean Energy and we are making constant improvements to push ourselves to innovate the way that we produce.

Are you using any new materials in your hardware for 25/26? If so, what and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / wax / etc..
Yes, this year we have moved to XT bases on many of our high-end snowboards which has a increased thickness for added durability while still remaining extremely lightweight. We are also introducing the Hybrid Holysheet fiberglass layup on Mega Merc and Super DOA, leading to enhanced precision, more durability and less weight.

Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
Every year CAPiTA has it’s own new tagline and theme from our Creative Director Ephriam Chui. This year its: “Hard Choices, Easy Life.” All of our taglines revolve around our consistent brand slogan that ‘Everything Is Possible’. We are focused we are focused on brining our creative vision to life in our graphics in a way that have a unique appeal and synonymous with CAPiTA.

Key Products:
Some of our key models for the year are the Aeronaut, the SB Resort Twin and the Mega Death. The Aeronaut has been a great-selling board for us, as it turns any day on the mountain into an incredible carving and side-hitting experience. The Dark Horse is a fun one for us. We are adding more street-inspired graphics and decreasing the price point of the team-favorite Outsiders. This will give more people a chance to rip on the level that our pro riders demand. Lastly, with the Mega Death we have been injecting every possible high-end design element into it. It’s incredible riding a board that light and fast – there is no other experience like it.

MERCURY:

MERCURY

EQUALIZER:

EQUALIZER

RESORT TWIN:

Resort Twin