Captin Fin S/S 2024 Mens Surf Apparel
Retail Buyers Guide: Men’s Surf Apparel S/S 2024 Retail Buyer‘s Guide
Brand: Captin Fin
Interviewee: Jason Acuna - Senior Designer Captain Fin Apparel
Could you please draw a picture of the market evolution from 2022 to 2023 so far in the Men’ Surf Apparel business?
No. I can’t really do that because I am not that interested in what everyone else is doing… Captain Fin is just growing so every category is important for us.I don’t feel like we are influenced by some of the trends that the bigger brands might be chasing… we are just doing Captain Fin style apparel.
Banking on the brand heritage (60’s, 70’s, 80’s, 90’s, you name it) is the go-to choice for most. Is this a marker of the strength of the surf culture or is there a chance we might tread water?
All companies are different. I like some old surf brands and I like some new brands… some brands are locked into relying on their past but Captain Fin grabs inspiration from all kinds of different cultures, not just surf culture. Our team riders are so eclectic that you can’t just box yourself into one thing culture… surfboards, skateboards, motorcycles, hot rods, van culture, music, fishing, art, we are multi-cultural.
How did you build up your collection for SS24? (themes, stories, carry-overs…)
The collection was built by going to thrift stores and estate sales finding random treasures in Southern California from the desert to the coast. Inspiration comes from everywhere.
After a few toned down years, bright and bold colorways seems to make a revival. Do you agree?
I agree but bright and bold doesn’t have to be crazy colors. It can just be contrasting colors and the way you use them together. We aren’t trying to follow all the trending colors we like to bank on the more classic colors in the right tones.
Whether it is for their technical features or durability statements, fabrics (natural or synthetic) are assessed wisely by customers nowadays. What are your (fabric) takes for SS24?
We are continuing our original path of trying to use sustainable fabrics. I personally like more durable fabrics so that your clothes will have a longer life. We have a good mix of natural and synthetic fabrics in the line we try and pick the best we can.
The consumers now want their favorites brands to give back (durability campaigns, NGO partnerships, support to the local community, etc.) What are your actions in this field?
Support the locals.
Key Products:
SON BRILLA S/S LYCRA – The Son Brilla Short Sleeve Surf Shirt’s lightweight 50+UV protection is a must for anyone spending time out in or on the water.
CAPT VOYAGER PAISLEY BOARDSHORT – Your passport to adventure, the CaptVoyager Paisley Boardshort embodies your creative spirit with its refined paisley pattern. Comfort and flexibility was crucial to designing a boardshort that felt as good as it does timeless. Finishing details include a back patch pocket with flap, split at the bottom of the lower outer leg and the Captain Fin anchor logo patch at the left leg.
CAPTAIN FUN S/S TEE – Throw on your Captain FunTee with its vibrant and playful graphics, you’ll be ready for endless days of sun, surf, and good vibes. Bold print, quality construction, plus it’s made with 100% organic cotton, what’s not to like?
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