CéBé Sunglasses S/S 2024 SUNGLASSES Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: CÉBÉ
Interviewee: Maxime Bos - Designer
What are the key trends in sunglasses for board sports for Spring/Summer 2024?
For lenses : Colors flash / polarized & photochromic
How have your sales been in 2023 so far? Good
How are you segmenting your sunglasses?
By usage for adult / By size for kids
What frame shapes and colours do you offer in your SS24 collection?
Every kind of classical shape like pantos, wayfarer for lifestyle, Mono lens and technical frame for sport. Concerning colors we try to offer top sellers as well , but innovate with new tortoise and crystal for the frame / purple flash for the lenses.
S’Calibur_Pink Mint Matte_Zone Blue Light Grey Cat
What materials are you using in your SS24 collection?
Mainly Polycarbonate
What lens technologies do you offer in your SS24 collection?
- Polarized
- Photochromic
- Blue blocking technology
- Cat 0 – 1 – 2 – 3 – 4
- Glass lenses
Which lens colours and tints will you be offering in SS24?
Red , blue , green , pink , purple , translucid , grey , silver , gold , brown
Will you offer prescription glasses in SS24?
Yes with our French partner Metaoptics
S’Calibur_Turquoise Fuchsia Matte_Zone Blue Light Grey Cat Pink
Any new sustainable practices in your production and shipping processes?
We reintroduce part of our collection in French manufacturer
What are your marketing stories?
- Come back in France
- New sports
- New technologies
- New partnerships
How are you supporting retailers to sell this category? We provide marketing support
What is your situation regarding stock and deliveries?
We are quite confident to have stock control to ensure that we only have what we need for our reassortments.
Nightawk_crystal black matte_Zone Grey Cat.3 Silver
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