CHROME LIFESTYLE BACKPACKS S/S 2025 PREVIEW

Retail Buyers Guide: Lifestyle Backbacks S/S 2025 Retail Buyer’s Guide
Brand: Chrome
Interviewee: Brand Manager Europe / CHROME Europe B.V.

What are the main current trends in the lifestyle backpack market?
More continued growth in the Sling & Crossbody category as this nears mainstream global adoption. Smaller volume laptop and bike commuter friendly backpacks for a broader audience is also growing. Recycled and more sustainability continues to become the norm.

What were your best sellers in SS23
Our bestsellers continue to be our larger volume slings like the Kadet and Mini Kadet and our weatherproof backpacks Barrage Cargo and Urban Ex styles.

How are you segmenting your SS24 lifestyle backpack collection and what are the price points?
SS24 is the season of the backpack at Chrome. We are introducing 4 new and 5 updated lifestyle backpacks. These styles fall into our 3 main categories: Everyday Carry Laptop, Cargo, and Weatherproof. Price points for new packs between 120€ and 170€.

Which style(s) do you expect to grow the most in SS24?
Our new everyday carry laptop bags with travel friendly features address the biggest market category in ways that Chrome has never done before. We expect to see the most growth from these three bags.

What are the most important technical features in your SS24 lifestyle backpack collection?
We’re introducing a new TLok Shoulder strap design that allows our bags to reach new levels of customized fit for all body types. By being able to easily adjust and customize the exit point of the shoulder straps, customers can easily fit the bags to their unique body shape. Uniquely, this system also allows the bags to be converted to single-strap cross body carry with stabilizer strap.

What materials are you using in your SS24 collection?
Recycled 1050d and 1680d Ballistic Nylon; Recycled 900d, 600d and 300d Polyesters, and a newly created recycled TPA tarp material made from recycled autoglass.

What silhouettes are you featuring in your SS24 collection?
Any construction techniques you’d like to highlight? The new SS24 backpacks cover all the bases: two new zippered panel access: Hondo 18L & Hawes 26L, a new top flap backpack: Corbet 24L, and a new weather-proof rolltop Barrage 18L to complement our Barrage collection. Our updated Urban Ex 20 and 30L styles feature our fully waterproof knurl-welded rolltop construction.

What colours and prints are you featuring in your SS24 collection?
Our new Royale colorway is a beautiful gender-neutral merlot color found across the line. Our new Amber Heat Map print found on our slings and crossbody styles, merchandises nicely with our existing Amber Tritone neutral colorway and features a custom heatmap inspired print as a tribute to popular cycling routes through the city.

What efforts are you implementing towards sustainability?
Our steps to reduce the footprint of our bags continues to highlight durable products with lifetime warranties made with increasingly sustainable materials. New for SS24, we are incorporating recycled ballistic nylons, more recycled polyester and a new recycled tarp material made from recycled auto glass.

How will you be supporting retailers with the SS24 sales?
Still TBD final

Key Products:

CamdenIce Shadow: