CMP Italian Outerwear Brand Expanding Across Europe
CMP talks about its journey from its roots in the F.lli Campagnolo company to becoming a leader in high-performance outdoor apparel. Founded in 2010, the brand combines Italian design with functionality, prioritising accessibility, inclusivity, and stylish performance for outdoor enthusiasts.
What inspired the creation of CMP and how did the brand start?
The creation of CMP was inspired by the rich heritage and expertise of the F.lli Campagnolo company, founded by Maria Disegna in the post-war period. Initially focused on fabrics and haberdashery, the company grew under the leadership of Giorgio Campagnolo, who expanded it into the textile first and apparel industry later on.
In 2010, CMP was launched as a brand dedicated to outdoor activities, winter sports, and sportswear. The goal was to provide functional and accessible outdoor clothing that combines Italian design with practical style. CMP quickly became a well-recognised brand, catering to a wide range of outdoor enthusiasts, from beginners to professionals.
The roots of CMP lie in the Campagnolo family’s deep dedication to their craft and their determination to grow the brand into new markets while staying true to their core values of quality and craftsmanship.
What are the core values that guide CMP?
CMP’s core values are rooted in accessibility, people-first focus, and inclusivity. As a family-owned business, CMP emphasises the importance of fostering strong relationships with customers and employees. The brand strives to make outdoor gear accessible not only in terms of pricing but also in functionality, ensuring that their products meet the needs of a wide range of users—from beginners to professionals. Inclusivity is a key component of CMP’s philosophy, offering an extensive range of sizes, including plus sizes, to ensure everyone can find the right fit. CMP’s people-first focus is reflected in its commitment to creating durable and practical gear that meets the demands of diverse outdoor enthusiasts, all while maintaining affordability.
What makes your products unique in the industry?
CMP’s products are unique in the outdoor industry due to their balance of performance and style. Unlike many competitors who prioritise function over aesthetics, CMP combines Italian design with high-performance fabrics to create products that are not only functional but also stylish. This blend allows customers to use CMP apparel in a variety of settings, from outdoor activities to casual daily wear. Moreover, CMP focuses on offering products with great value for money, ensuring that customers receive durable, reliable gear at affordable prices. The brand’s wide product range for men, women, and children, coupled with versatile colour options, enhances its appeal to a broad customer base. CMP’s commitment to creating multifunctional gear further sets it apart, as customers can use the same clothing across various occasions and activities, all while enjoying both comfort and performance.
This focus on accessibility, inclusivity, and stylish functionality positions CMP as a distinctive player in the outdoor apparel market.
How Does CMP Distribute Its Products Across Europe?
CMP products are distributed across Europe through a multi-channel approach. The brand utilises both physical and online channels.This ensures that customers have easy access to a wide range of outdoor apparel and gear, regardless of their location.
• Monobrand stores in key European markets. These stores focus solely on the CMP brand, offering a curated shopping experience where customers can explore the entire product range. This physical presence allows CMP to maintain strong connections with its customers and provide a personalised shopping experience.
• Retail Stores and Authorised Dealers: CMP has a network of authorised dealers and retail stores in major European cities and outdoor sporting hubs. These stores showcase the full range of CMP products, allowing customers to experience the quality firsthand.
• Online Store: CMP also operates a robust e-commerce platform, where customers from various European countries can purchase products directly. The online store features the entire product range, from outerwear to accessories, and provides a seamless shopping experience.
• Third-party Online Retailers: In addition to its own online platform, CMP partners with popular e-commerce websites such as Amazon, Zalando, and other regional online retailers. This allows CMP to reach a broader audience and ensures fast delivery across Europe
What opportunities do you currently see in the snow outerwear market?
In the snow outerwear market, CMP sees opportunities in the growing demand for multifunctional clothing that offers both performance and style. Consumers are increasingly looking for gear that can be worn both for snow sports and casual settings, blending practicality with fashion. Another key opportunity lies in the expansion of inclusive sizing, as more consumers seek outdoor wear that fits a variety of body types, from beginners to professionals. With its focus on accessibility and high-quality performance products, CMP is well-positioned to capture more market share as these trends continue to develop.
