CMP WOMENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: CMP
Interviewee: Marketing Team

How was the women’s snow outerwear market in 2023/24 – specifico non present ( 24/25
Last season we were not present in the UK market, so the following considerations relate to the general performance of the CMP brand in Europe. In general, the overall market was more static than the previous year, but there is evidence of continued interest in outdoor activities, which are growing in general. We note a greater search for comfort in everyday clothing, and the increasing mixing of sport and everyday life in garments. The market trend, in recent years, is very much influenced by the weather, which unfortunately is more and more variable

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
Certainly the trend that has influenced us the most is the contamination between environments, lifestyles, habits and uses, which guides us in the construction of garments oriented towards multi-functionality. It is essential for us that each garment is able to adapt to different functions and contexts of use. This is why many of our best-selling garments can be used for more than one outdoor activity, ensuring our customers a complete, high-performance and comfortable experience in any environment. for this reason in the fw 25/26 collection we have greatly increased the outdoor/urban part

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
We have to distinguish between the different lines. In the ski collection we have introduced looser fits, to appeal more to a younger audience and to orient us also to the snowboarding world, although our heart remains the classic, traditional fit. In the Unlimitech part, on the other hand, which is dedicated to high-intensity outdoor activities such as ski mountaineering, trekking, etc., we are looking for fits in line with performance, and therefore drier in order to guarantee freedom of movement.

What new colour’s / prints are you introducing?
Colour has always been a distinctive element for us, and one to which we attach great importance. In the ski collection, we have been inspired by primary and bright colours, in order to affirm our heritage. In the Unlimitech and outdoor collection, on the other hand, we have incorporated colours that are lower in tone, but always stand out for their character and colour mix. Colour has always been a distinctive element for us, and one to which we attach great importance. in the ski collection, we have been inspired by primary and bright colours, in order to affirm our heritage. In the Unlimitech and outdoor collection, on the other hand, we have incorporated colours that are lower in tone, but always stand out for their character and colour mix.

Any *NEW* technical stories with regards to fabrics and materials?
In the Outdoor FW25/26 collection, we have introduced a Merino wool package, applying this material to all categories, i.e. trousers, mid layers, base layers, jumpers and accessories such as caps and collars. CMP has chosen Australian Merino wool, recognised worldwide for its superior quality. CMP Merino wool garments are a conscious choice for those practicing sport, thanks to the extraordinary technical properties of this natural fibre. In addition to ensuring comfort and thermoregulation in all weather conditions, Merino wool is breathable, antibacterial and resistant. In addition, we have increased the water columns in 3-layer garments and strengthened collaborations with technology partners such as Sorona, Primalofet and 3m Thinsulate.

Any trends that your brand is moving away from?
We try to remain true to ourselves over time, offering a quality product at a fair price to give our customers the opportunity to experience their outdoor passions. At the same time we are always open to change and adapt to new market needs.

Key Products:

Zip Hood Ski Jacket Women: