Colourwear Womens Outerwear 2024/25 Preview

Retail Buyers Guide: Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Colour Wear
Interviewee: marketing coulourwear

What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
The overall theme of the autumn/winter collection 2024/25 is “Throwing it back, Flippin´it forward” the theme follows our updated visual strategy of throwing the brand back to the DNA when the brand was established, we flippinít forward in design, fabrics, environment friendly technique and details. We as a brand and crew behind find our inspiration from the 90´s snowboard scene, the grounge music and fish-eye lens. We are inspired by the crew and to do things with people you love to be with and enjoy epic moments.

What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
We like the oversized look on jackets and sleeker silhouette on the pants for her, And we still see that look for AW24 importance. News for 2024/25 is the signature anorak, either you make a combo of or regular pants or the updated Slash bib, a high raised pants with oversized upper part made for female riders and with a par of big suspenders how fits well both under your jacket or over your hoody. A clear trend for the female riders are the unisex products and specially on pants. Where you get the sizing from XXS too XXL and you get cuff on some pants.

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What new colours / prints are you introducing?
We are made of colours and love too both to mix and match them but also go in one solid look. For the autumn winter 2024 for her, we continue to tweak our signature leopard print. For 24/25 will you have it in a tone of lilac and light blue how also fits well together the bright colour pallet we have for her. Of course, you can easily match all colour together, and make it swag. For her we see general more brighter colours either with solid or printed colours.

Any *NEW* technical stories with regards to fabrics and materials?
The most importance are that we constantly develop ourselves to reduce the impact of the environment in our garments and production. The big news for 2024/25 is even more recyclable polyester fabrics and sustainable sourced cotton. We tried to do our best to lower the impact of the environment even if we know that we still make and produce things, but we encourage to buy less and ride more.

Any trends that your brand is moving away from?
The collection sticks to what we believe in, and we don’t just do things. We are a crew-driven adventure brand, rooted in the board’s lifestyle. And we made things for that type of activities not more and not less. The importance is to enjoy the good times.

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What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
General marketing story for Colourwear is too not take ourselves to serious.. don’t talk so much about pockets and technical features and have a bit of humour everything we do. For 24/25 will we encourage even more to buy less and ride more and we use the wording of “Get out there with your Crew” We believe that the most epic times come from being with your people and experiencing the very best nature has to offer. Whether it’s at the top of the park, sending it down a tree line on a powder day, riding in spring slush or just hang out locally.

Key Products

W Slash Bib Pants:
Spend the day in deep powder or just looking for a great look? This bibs are loose fitted with big front pockets and oversized suspenders for epic days. We have made this once in oxford fabric do give the look a bit more rustic and durable feeling. Choose between three colourways and wear them under your jacket or over your hood.

Cake Anorak:
If you like the style and functionality of an anorak but don’t want to pull it over your head, this ski anorak is perfect for you. It features a zipper all the way down the left side and has a kangaroo pocket in the front, as well as a two-way zipper at the neck. The jacket is lightly padded and has fleece-lined pockets that are soft and warm. The anorak is waterproof, with sealed seams and water-repellent zippers, while still being breathable. This jacket will be with you season after season, whether you’re skiing or snowboarding.

Cargo Jacket and Pants
The Mountain Cargo Jacket is perfect when practicing new tricks or riding in powder snow. It features a loose relaxed fit and cargo pocket. It is waterproof with sealed seams and has an Detachable hood, To keep you comfortable all day, it has high breathability, and you can even open up extra ventilation under the arms. The large pockets and looser fit give the Mountain Cargo Pants a typical army-inspired look. These are big pants for those who love snowboarding as much as we do. They are waterproof with sealed seams and have elastic cuffs at the ankles to keep the powder snow out.

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