Craghoppers SS24 Great Outdoors Preview
Retail Buyers Guide: Great Outdoors SS24 Retail Buyer‘s Guide
Brand: Craghoppers
Interviewee: Gill Russell, PR and Comms Manager
What are the most important technical features & materials?
New NosiLife Technology featuring Eucalyptus Citriodora Oil which is insect repellent, odour eliminating & sustainable. ISPO award winner (Winter 2022) CO2Renu Technology reshapes carbon waste into recycled polyester blends, with CO2 emissions as the starting point.
What marketing stories and themes are you telling in your Outdoor Apparel line for SS2024?
New NosiLife technology which is exclusive to Craghoppers for 2024 will be a lead for SS24. And CO2Renu technology as though it was launched for AW23 it continues for SS24 and is a strong sustainable story for the brand.
Best Sellers
NosiLife Adventure Long Sleeved Shirt
NosiLife Adventure Long Sleeved Shirt
The iconic NosiLife Adventure Long Sleeved Shirt – a staple in the Craghoppers range – offers effective defence against biting insects like midges & mosquitos. Worn by adventurers worldwide, features, including sun protective collar, vented back, sunglasses wipe & drying loops, make it a must-have for adventures. For SS24, NosiLife will be made with Eucalyptus Citriodora Oil which is insect repellent, odour eliminating & sustainable.
CO2Renu fleece
CO2Renu fleece
Craghoppers CO2Renu fleece has been designed in CLO, a 3D design programme, which helps reduce waste. Made from 100% polyester – 70% is recycled polyester & 30% is Bio3 carbon smart polyester, from captured CO2 emissions. The technology behind this has been created in collaboration with industry experts, LanzaTech. The fleece is timeless in design, with colour pops to brighten the garment inside & out.
NosiLife Jules Trouser
NosiLife Jules Trouser
As a leader in Legwear, Craghoppers continues to develop its offering season after season. For SS24 a style to note is the women’s NosiLife Jules Trouser. Not only does it boast the new NosiLife technology but it features part recycled materials, 7 pockets including a zipped security and 2 cargo pockets, sunglasses wipe, drying loops, adjustable waist & heel tape.
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