DAKINE WETSUITS F/W 2025 PREVIEW
Retail Buyers Guide: Wetsuits F/W 2025 Retail Buyer’s Guide
Brand: Dakine
Interviewee: Marketing Team
Firstly it has always been our intended goal to stick to the Dakine brand philosophy of trusted and reliable products with durability at the heart of any development that has as little impact on the environment as possible, particularly those that the products are enjoyed in.
We take an honest approach to this with our neoprene line that encapsulates this philosophy.
With development in materials such as friendlyfoam and friendlyprene, that many other brands now use under different identities to incorporate into their products, and our bombproof design to elongate the lifespan of the product. We have the lightest touch in the manufacture, usage and disposal as we can to minimise the impact on our environment.
In this 2025/26 winter season we continue the quest towards sustainability by continuing our use of Oyster shell waste alongside our biodegradable neoprene and now the addition of natural rubber with recycled linings both in and outside of all suits.
When incorporating these materials into our tried and tested Apex fit pattern known for its durability and comfort we have one of the best performing products with the lightest impact on the environment.
If we cannot make products that last a long time using the least harmful materials then we don’t make it at all.
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