DB TECHNICAL SNOW BACKPACKS F/W 2025/26 PREVIEW
Retail Buyers Guide: Technical Snow Backpacks F/W 2025/26 Retail Buyer’s Guide
Brand: DB
Interviewee: Lasse Andersen Hodne Sr Category manager
Which technical snowpacks sold best in the winter 2023/24 and why?
The Snow pro backpack 32 L, it was basically the only one we had on the marked.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes we do feel the cost per product and I personally worry about the future o of snow sports in general. At Db we take this very seriously and really try to minimize our footprint in everything we do.
What are the technical highlights in construction and materials of your 2025/26 collection?
We are doing a collection with Aluula Composite, this will be the main tech story of the year for us.
What color palettes, prints or patterns are you featuring in your 2025/26 collection?
See thru, jacquard and more rip stop.
Which technical snowpacks do you expect the most growth from in 2025/2026 and why?
The new line of Backcountry backpacks in 20 25 L, they are versatile and great for everyday use but still a 100% riding/skiing pack you can use in the mountains.
How are you implementing sustainability in your products and production processes?
Being a B Corp member and actively minimize our footprint in everything we do.
What are your marketing stories for 2025/26?
Weigh Lighter, A new take on minimalistic mountaineering. The British Columbian textiles brand, ALUULA and Scandinavia’s award-winning travel company, Db Journey, have partnered together on a lighter than air capsule collection. The drop is made up of four travel and outdoor icons from Db’s line, reworked using ALUULA’S composite material, ALUULA Graflyte™. The partnership originated out of a need to create a circular line of gear and travel solutions designed for extreme performance.
How are you helping retailers to sell this category?
Full POP campaign to selected retailers and 3 step marketing campaign with partners.
Key Products:
Backcountry Backpack 20L:
The resort-friendly, off-piste snow backpack that can double as an everyday essential. Developed with a recycled high-tenacity black Nylon yarn, this lightweight fabric is constructed with a mega ripstop blending outdoor heritage and modernity for superior durability for its weight class.
✓ Top access main compartment
✓ Zippered vertical front pocket with deployable mesh helmet carry
✓ Designated internal avalanche compartment
✓ Hydration bladder compatible
✓ Lift-friendly, slim-fit design
backcountry_backpack_20l_black
Backcountry Backpack 25L:
The off-piste pack for life on and off the mountain. Developed with a recycled high-tenacityc black Nylon yarn, this lightweight fabric is constructed with a mega ripstop blending outdoor heritage and modernity for superior durability for its weight class.
✓ Top access main compartment
✓ Zippered vertical front pocket with deployable mesh helmet carry
✓ Designated internal avalanche compartment
✓ Hydration bladder compatible
✓ Lift-friendly, slim-fit design
backcountry_backpack_25l_black
Snow Pro Backpack 25L:
All the features of the Snow Pro Backpack 32L Black Out, in a smaller frame. The classic, outdoor inspired, technical ripstop option developed to stand against anything you’ll throw at it, from the streets to the peaks.
✓ Smaller and more compact than our previous models
✓ Hook-Up™ compatible load adjusters
✓ Glove-friendly, hard-wearing plastic buckles
✓ Shorter back panel for a more inclusive fit
✓ Made from lightweight 420D ripstop fabric
snowpro_backpack_25l_black_
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