DC 2023 F/W Skate Footwear Preview
Retail Buyers Guide: Skate Footwear F/W 2023/24 Retail Buyer‘s Guide
Brand: DC
Interviewee: N/A
MARKET
How is the overall health of the European skate shoes market right now?
Due to the economic situation and its uncertainties, the demand from stores is a little slowed down. However, the brand image remains strong, and the offer sustained, the results on our market site are good.
metric Primary
Are overstocking issues affecting skate shoe brand sales like they are hard goods stockists?
We had some problems with delivery times + quality problems which did not help the retail and wholesale business
MARKETING
What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
We will offer a full program of different skate shoes silhouette , featuring high technology and specific points such as : reinforced rubber, reinforced heel, dual grip technology and our Impact G insole for maximum protection. The Teknic with 2 exclusive Colourways linked to 2 selected Global riders. We will celebrate also Josh kalis’s 25th anniversary with DC shoes with a specific model. We will also propose a modern mash up with John Shanahan’s Metric based on the legacy OG outsole with 90’s inspired details that mash together the best of both eras.
DESIGN
Are you favouring more simplistic silhouettes or tech-heavy profiles?
We have a shoe with a simple silhouette but with many technical features: shoes mixing OG and 90’s.
teknic Primary
Is sustainability a focus for the coming season?
Yes. In the frame of our Resolve program , we are bringing in more eco friendly materials without compromising on that classic Dc performance and style . one of our most sustainable collection ever featuring 100% recycled uppers. (with the Manteca zero waste)
manteca zero waste Primary
What are the must have skate shoes for FW23?
Teknic, Metric, and Manteca.
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