DC Mens Outerwear 2024/25 Preview
Retail Buyers Guide: Mens Outerwear FW24/25 Retail Buyer’s Guide
Brand: DC
Interviewee: Emmanuel Labadie
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
Our stormdivision compile all products with technical points insuring comfort, warmth and everything which a rider need when riding .
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
DC Anorak
What new colours / prints are you introducing?
New colorways
Any *NEW* technical stories with regards to fabrics and materials?
Weather defense : From 5K to 30K . Insuring protection in the heaviest winter conditions . From the nastiest mid winter powder days to the mellowest late season scrapes. DC outerwear is built for riding any terrain in any conditions.
Intel 30k Jacket
Any trends that your brand is moving away from?
What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
Tundra jacket
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