DC Snowboard Boots 2024/25 Preview

Retail Buyers Guide: Snowboard Boots 2024/25 Retail Buyers Guide
Brand: DC Shoes
Interviewee: Emmanuel Labadie (Emea Marketing Lead)

How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
focus of the brand: whether for apparel or boots: comfort, technicality. with, of course, the brand’s own design. (and collab such as the last Andy Warhol capsule collection featuring some boots and outerwear). Step on: partnership with Burton. still pushing on that.

Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
Regarding Snowboard boots, we ve worked on specific topics, such as:

Liner updated, heritage designs, new packaging.
And also some eco responsable answers: Algae based insoles, recycled fabrications/ insulations.

Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?

Will you be using any previously unseen materials (in outer shell, reinforcement, cushioning, support or grip) or construction methods? Any liner story or program you plan to highlight for 24/25?
Regarding Snowboard boots, we ve worked on specific topics, such as:

Liner updated and improved: Primaloft insulation, 360° power strap to improve 360°internal support, improved stiffness, support, fit.
Heat mouldable eva foam moulds to your foot for a personalized fit.
heritage designs, new packaging.
And also some eco responseable answers: Algae based insoles, recycled fabrications/ insulations.

What lacing systems are your main focus in 24/25 and why? Where does BOA fit in your overall strategy and focus?
Boa is still important in our range. : Transcend, Phantom, Judge and Judge step on. we propose too some lacing system and also a combination of both Boa and lace (with the Premier Hybrid). Control, Phase and Judge will be also proposed with the Step on technology. Mora, Phase and Lotus also in step on for womens.

Please tell us about the dominant visual themes or patterns you plan to use in next year’s boot line (materials as well as colours)? Any interesting artist collabs or partnerships you have lined up? Which other footwear sectors or fashion trends do you follow that influence the line?

Which part of your range are you investing in the most? Freestyle, freeride, all mountain, beginner…? Why?
Freestyle focus + all mountain? freeride. we try to propose a range for any boardriders from beginner to top rider. + The step on technology

TRANSCEND

BOA® Fit System with Focus Closure and H4 Coiler Dials

Vibram® Outsole

Response Liner III

PrimaLoft® insulation. Molded IMPACT-ALG Insole