DC SNOWBOARD BOOTS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Boots F/W 2025/26 Retail Buyer’s Guide
Brand: DC
Interviewee: JP BONNEMASON Snowboard boots product manager

How was last season in the snowboard boot market?
Last season was good in terms of sell out despite of the bad snow conditions in Europe; orderbook +08%

E-commerce Vs. physical retail, how are you balancing both channels?
15% on ecom & etailers vs 85% physical stores

How are you supporting retailers to sell this category?
In store POP / window / clinics

What unique brand messages are you focusing on for the 2025/2026 snowboard boot season?

ALL ABOUT THE FIT
IT’S ALL IN THE LAST
ONE TO ONE LINER FIT
ONE TO ONE SHELL FIT
STEP ON

Are you introducing any new or innovative materials (for outer shell, reinforcement, cushioning, support, or grip) in your 2025/2026 boots?
PUSH ZONE TRACTION: All DC men’s / women’s boots except Step on will have traction on medial forefoot with a better grip for pushing on snow
SUPER LOCK HEEL HARNESS: our brand-new superlock heel harness is seamlessly integrated with the Boa fit system dial to quickly pull the foot into the back of the boot to ensure a more responsive ride with zero heel slip.
AEROTECH: helps avoid swamp boot. Mesh ventilating system that allow excess heat to escape.
FOIL STROBEL BOARD: it helps retain heat by reflecting it back up to the foot

Are there any updates or significant changes in your liner technology or programs for the 2025/2026 collection?
DC boots have 3 different Response Liners:
RL III : OUR WARMEST, MOST TECHNICAL, AND MOST RESPONSIVE LINER EVER. WITH PRIMALOFT® INSULATION, AND MULTI-DENSITY CUSHIONING.
RL II : A HIGH PERFORMANCE, LIGHTWEIGHT LINER WITH A 360º POWER STRAP AND CUSHY, HIGH REBOUND EVA FOAM.
RL I: A SUPER RESPONSIVE LINER WITH HIGH REBOUND EVA FOAM AND 180º POWER STRAP FOR A PERFECT OUT-OF-THE-BOX FIT.

What lacing systems will be your main focus for the 2025/2026 boots?
BOA laces: the workhorse of the boa fit system . Boa laces routinely tolerate the toughest environments and field tests, and are expertly configured for precision and performance.

What are the dominant visual themes, patterns, and materials you’ll be highlighting in next year’s boot line? Any artist collaborations or notable partnerships?

Vibram outsole
Dual Boa fit system qwith H4 coiler dial
Primaloft insulation
Aerotech ventilation system

Which segment of your boot range (Freestyle, Freeride, All-Mountain, Beginner) are you investing in the most, and why?
DC is a skateboarding brand and naturally invest in the freestyle segment (PHANTOM / PREMIER HYBRID / LOTUS); designed with imput from the team

Have there been significant changes in how you approach product pricing for the upcoming season?
Example of our franchise pricing PHASE:
Traditional lacing enter price + RL I = 200€
Single Boa fit system + RL I = 240€
Dual Boa fit system + RL III = 340€
Step on + Dual fit system + RL III = 430€

Key Products:

PREMIER HYBRID:
We designed the brand-new Premier Hybrid with input from the team, combining traditional lacing with our new, patent-pending SUPERLOCK heel harness, controlled by the BOA® Fit System. This hybrid setup allows for great flexibility while maintaining that vital heel hold and responsiveness. Kitted out with our premium R2 liner, UNILITE® outsole and molded IMPACT-ALG™ insole, the Premier Hybrid is a perfect addition to the DC boot lineup.

DC PREMIER HYBRID

JUDGE:
We put the team-favorite Judge Boot through the ringer year after year — testing, tweaking, and always making improvements with input from our riders. We added the eco-friendly and ultra-comfy molded IMPACT-ALG™ insole for added comfort and better heel hold. The Judge also features our most advanced R3 liner-with PrimaLoft® insulation and Aerotech ventilation to maintain the perfect foot temperature in any conditions. The Vibram® outsole keeps the boot grippy yet light, while the Dual Zone BOA® Fit System delivers a micro-adjustable, precision fit, engineered to perform in the toughest conditions.The Judge Boot really is designed (from top to bottom) to handle any mountain (from top to bottom).

DC JUDGE STEP ON

PHANTOM:
An OG style from 2001, the Phantom represented the best snow tech of the day, but we modernized it with top-of-the-line features for today’s rider. Our ultra-responsive R3 liner is built with PrimaLoft® insulation and the Aerotech ventilation system to maintain the perfect foot temperature in any conditions. The molded IMPACT-ALG™ insole isn’t just eco-friendly, it also provides perfect cushioning and heel hold. And on the outside we added the Dual Zone BOA® Fit System which delivers a micro-adjustable, precision fit, engineered to perform in the toughest conditions. Today’s Phantom is dripping in DC Snow heritage and ready to perform on the mountain. No wonder it’s a favorite of so many of DC’s team riders.

DC PHANTOM