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Decathlon reports 20024 revenues up and profits down

DECATHLON Group recorded revenue growth in 2024, with an increase of +5.2% compared to 2023 Adjusted for unfavorable exchange rates, revenue rose by +3.8%, reaching €16.2 billion. Digital sales now represent 20% of total revenue – including e-commerce, marketplaces and in-store connected orders. Rigorous cost-control measures mitigated the impact of cost inflation, allowing DECATHLON to maintain its commercial momentum while ensuring affordable pricing for customers. Optimising…