DICKIES MENS STREETWEAR S/S 2025 PREVIEW
Retail Buyers Guide: Mens Streetwear S/S 2025 Retail Buyer’s Guide
Brand: Dickies
Interviewee: Valentina Natale – EMEA Merchandising Manager
Are we noticing changes in the streetwear market this season?
SS25 is all about continuing to witness the shift from a sportswear perspective into a workwear lens from a design and communication perspective. Consumers are looking for a sense of nostalgia which they can find into heritage pieces, they’re looking for durable functional items that can be trans seasonal and drive versatility.
With inflation creeping up, are you price points also growing?
Pressure on pricing is across the market, and consequently pricing is increasing for every brand. We’re still addressing the need of being competitive in a crowded environment, so the updates are not drastic.
What are your stories/ collection themes for SS25?
Seasonal theme for SS25 will be focused on 2 type of workers which will also define the flow of the seasonal products: indoor and outdoor workers. These Mechanic/Service story combined with a more Western story will reflect those type of workers through a fashion lifestyle lens.
Are there any collaborations to look forward to?
There will be a collaboration.
STYLE/MATERIALS
What big trends are you anticipating for SS25?
Gender fluid silhouettes, denim reinassance, baggy/oversized fits
Are you putting an effort into sustainable clothing/production with your brand?
Yes, addressing it through recycled material content.
Are you experimenting with any new fabrics/materials?
Not yet at this stage, but it is in the pipeline for future seasons.
Are the boxy styles of last year remaining, or are we seeing new styles coming through?
Boxy styles are still relevant.
DENIM
Which trends are you pushing for in the denim segment?
Baggy oversized fits which can evoke a sense of nostalgia.
What is your current denim collection’s theme and marketing story?
The energy is driven through the different seasonal washes and fits.
Key Products:
Shorts:
Shorts
LOOSE WAVE (EXTREME BAGGY DENIM):
denim
UNIONVILLE PLEATED PANTS (LIGHTWEIGHT 66 CLOTH PANTS W/ PLEATS):
66th cloth
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