Doubledeck Season Two All Systems Go

Doubledeck Snowboards has grown over the past year, successfully entering into new markets in Japan, China, and the Middle East, with plans to debut in the U.S. and Canada next season. With exciting new products for the 2025/26 season and a thriving ‘Let-to-Rent’ program we hear it’s all systems go at the brand.

Since we spoke last year how has the development of the brand progressed?

Doubledeck Snowboards has developed greatly since we last spoke. We have, besides establishing important European retailers, successfully entered also the market in Japan, China and the Middle East. The US and Canadian market will be entered next season.

How has retailer interest been?

Retailers are taking up Doubledeck step by step as it is new. However, after they have experienced the product themselves there is always no question for them taking the boards into their sales program

What new products do you have in the line up for Winter 25/26?

Over the summer we developed new boards for freestyle, park and pipe as well as special rental boards for the season 25/26 which will all be released at the ISPO show in December, and then at Shops 1st Try in January 2025.

How is the ‘Let-To-Rent’ concept going?

This model is blasting expectations. A lot of rental stations took Doubledeck on board for the 24/25 season.

Please take us through your distribution network in Europe?

Currently Doubledeck is available at selected stores in Germany, Austria and Switzerland as well as in Italy, France, Romania, Slovenia and Scandinavia. We have also opened a Doubledeck concept store in the middle of Innsbruck (Austria) to get the scene more informed about our innovative products.

What will be your main focus for marketing for Winter 24/25?

We are currently running our Doubledeck Evolution Tour with over 40 stops in the alps throughout the season. Kickoff was Hintertux Park opening in early October, with this tour end consumers can test our technology for free. The experience is awesome as 90% of the testing audience is convinced about Doubledeck Snowboards becoming a game changing product inside the snowboard world.

Tell us more about how you recycle snowboards, how does this work?

Currently we refurbish boards coming back from ‘Let-To-Rent’ last season. This refurbishment includes not only running edges and base but also the top sheets. The outcome is a totally new and fresh board. Because of the special construction woodcore inside the board, plus the upper bow construction, do not lose their strength but will stay with the same flex for at least three seasons. After the third season use the boards will be dismantled at our factory and up to 75% of the old material will be recycled and re-used for producing new boards

Why should retailers stock Double Deck?

Dealers that stock Doubledeck will have an innovative product that catches attention from the end consumer. After the end consumer has tested the board, they will probably buy one. Also the Let To Rent program offers the retailer a non cash binding program for getting rental boards into their shop that show many advantages for beginners and pro riders. The retailer only pays a monthly fee per board. They can choose the length of rental by month. After the rental ends the boards will be sent back to us free of transport costs for the retailer. Also – as there is no comparable product – the retailer can sell the Doubledeck at RRP without the need of any price reduction and thus the retailer earns money again on snowboard hard goods.

www.doubledecksnowboards.com