DRAKE SNOWBOARD BINDINGS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Bindings F/W 2025/26 Retail Buyer’s Guide
Brand: Drake
Interviewee: Gian Luca Barbi

How was last season in the snowboard binding market?
We have seen a quite stable season for bindings

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
Costs for us are stables, and with drake you find the best Value for money in the market

What are the major trends you’re seeing with product pricing in the snowboard bindings market?
Nothing to say

E-commerce Vs. physical retail, how are you balancing both channels?
By giving the best service and support possible to physical retailers

How are you supporting retailers to sell this category?
Supporting them on Demos on snow and any other activities they organize

What unique brand messages are you focusing on for the 2025/2026 bindings season?
the best value for money that last long time and adapt to any riders level & Style !

Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
For the 25/26 season, we’ve introduced new buckles in our bindings to provide a more seamless and precise user experience. These upgraded buckles offer smoother engagement, allowing riders to fine-tune their fit with increased ease and accuracy, which is especially useful during fast adjustments on the mountain. This innovation enhances overall comfort and performance without compromising the reliability and durability our bindings are known for.

Are you using any new materials in your bindings for 25/26?
The materials in our bindings for the 25/26 season are carry-overs from previous models. We continue to use high-quality, durable materials that have proven their reliability and performance over time. While there may not be new material introductions this year, we ensure that all components are tested rigorously to maintain the same high standards that our customers expect from Drake products.

Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
The 25/26 binding collection features updated design elements that focus on a fresh visual identity, with new colors and logos that tie together the entire Drake lineup. These updates create a cohesive family feel, making it easy for riders to identify with the brand. While there are no new collaborations this season, we’ve worked on perfecting the aesthetic to match the quality and innovation of our gear.

Any quick entry bindings in your collection for 25/26?
No, our 25/26 collection does not include any quick-entry bindings. We believe in providing riders with the most secure and customizable fit possible, and while quick-entry systems are convenient, we prioritize performance and comfort with traditional systems that ensure reliable support throughout your ride.

Anything new concerning sustainability and related products or construction you would like to highlight?
At this time, there are no new sustainable components introduced in our bindings for the 25/26 season. We are committed to maintaining the high standards of our product performance and durability. While we are always mindful of sustainability in our design and manufacturing processes, our focus this season remains on optimizing the performance and reliability of our bindings.

Are you planning to focus on a special product range or type of customers?
For the 25/26 season, we are focusing on a younger target audience, specifically freestyle-oriented riders. Our goal is to offer products that cater to their needs, with innovative designs and high performance that allow them to fully express their creativity and style in the park and during technical sessions. We want our bindings to support the movement and versatility typical of freestyle riders, providing comfort, responsiveness, and perfect adaptability for all types of tricks.

Key Products:

FIFTY:

FIFTY

SUPERSPORT:

SUPERSPORT

RADAR:

RADAR