DRAKE SNOWBOARDS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snowboards F/W 2025/26 Retail Buyer’s Guide
Brand: Drake
Interviewee: Davide Smania, Product & Marketing manager
How was last season in the snowboard market?
Good
With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
We are maintanig pricing
What are the major trends you’re seeing with product pricing in the snowboard market?
All other brands are getting higher and higher
E-commerce Vs. physical retail, how are you balancing both channels?
By giving the best service and support possible to physical retailers
How are you supporting retailers to sell this category?
Supporting them on Demos on snow and any other activities they organize
SNOWBOARD SPECIFIC
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 25/26 range?
The shapes in our 25/26 collection are mostly carry-overs, maintaining the designs that riders know and love. The notable exception is the introduction of the Billboard, a brand-new freeride board featuring an innovative shape designed to enhance performance and versatility on varied terrain. This addition reflects our commitment to evolving our range while staying true to the core preferences of our community.
Anything new concerning sustainability and related products or construction you would like to highlight?
We have eliminated extruded bases and introduced a full Sintra collection
Are you using any new materials in your hardware for 25/26? If so, what and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / wax / etc..
For 25/26, we’re excited to highlight that our entire collection now features Sintra bases.
Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
Drake Snowboard is entering a new era, aimed at strengthening its identity and deepening the connection with the community. The core pillars of this process include the consistent use of the Drake logo across the entire collection, enhanced by playful icons that capture our spirit and reinforce the brand identity. Meanwhile, the integration of technical information, expressed in a unified and global language, completes a design that harmoniously combines knowledge and style. Use of geometric patterns to map/code the boasrd’s surface in oder to have a tech feel. That’s the approach on whole collection. In this case we could disrupt this approach, in order to have a graphical feel more wild. Design approach to the shapes and color blocking inspiration. Use of typography is essential. Play with letters, and illustration always with minimal approach. Schematic box with tech-informations or riding targhet infos. In small and specific areas also find a friendly approach, in order to down tuninig the tech feel. We are always snowboarders.
Are you planning to focus on a special product range or type of customers? What’s your newest range?
It appears that specific shapes and geometries have carved out their niche, but overall, we’ve ,0observed a growing interest in versatile boards that offer fun and adaptability across various conditions. Our lineup caters to different aspects of the all-mountain category.
Key Products:
BILLBOARD:
BILLBOARD
TEAM KOHEI:
TEAM KOHEI
DF PRO:
DF PRO
Brand Previews
