Electric 21/22 Goggles Preview
Retail Buyers Guide: Goggles 21/22 Retail Buyer’s Guide
Brand: Electric
Interviewee: Arnaud Gaillard, CEO
What are your main price points for next season?
130€ – 240€
How healthy is the market in Europe?
Very difficult linked with lack of visibility
What is the impact of COVID-19 on consumer demand and supply chains in your segment?
Delays on delivery – extra cost on delivery
How are you supporting retailers through the pandemic situation?
Payment delays
What are your top three product stories for 2021?
– Kleveland
Created in collaboration with Marcus Kleveland , one of the world’s most innovative and progressive snowboarders – Cylindrical lens
Kleveland
– Kleveland Small
This is the downsized version of the Kleveland – Perfect for women, little shredders and anyone with narrow temples and smaller faces
– EGG (the new name will be EGT in 2022)
Carrying on the tradition of more lens and less frame, the EGG features a thoric lens that mimics the curve of the human head and provides peripheral vision, ensuring less distortion and improved clarity
Any new shapes for 2021?
Kleveland small and EGG small
What are the tints/colours on trend this season?
Photochromic and Chrome
How important is helmet compatibility in your strategy?
All goggles are compatibles and with silicone lined straps
EGG
What new technical features are debuting for 2021?
Launching of small version(women)for the Electric bestsellers: Kleveland small and EGG small in 2020/21
A wider range of photochromic models
Which lens technologies/coatings are key for next season?
Many colours with chrome – Best colours are: blue, red pink and gold
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Kleveland murked /jet black
Kleveland + murked /photochromic
EGG matte black/brose red chrome
Brand Previews
