ELHO WOMENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Elho
Interviewee: Marketing Team

How was the women’s snow outerwear market in 2023/24
Our first ELHO collection is FW24/25. So we just started and can already say that our best performing pieces are our highlight/hero pieces – the Performance Bomber Jacket Nova,, the Jetpants Angel, the Wool Fleece Jacket Hill and the Wool Fleece Pants Satellite.

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
Our mission is to offer our clients a visionary fusion of outstanding performance quality and visionary design. To be worn in the mountains in every weather condition and at the same time for everyday use in the city – looking stylish. Our inspiration is the growing Freestyle generation and their lifetyle. We are working closely on our design with our star testimonial, freestyle ski champion Andri Ragettli.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
For our first collection we invented the Performance Bomber Jacket! A revolutionary new product. There are lots of different bomber jackets in fashion and urban collections. But they are all not made for performance. So we invented the ELHO Performance Bomber Jacket and want to be the brand owning this new category. Crafted from 3-layer padded bio-based materials, they are engineered to withstand extreme conditions, keeping you warm even in a -20°C snowstorm. Waterproof and breathable, these jackets feature a detachable hood and ventilation zippers along the arms for temperature regulation and for a stylish cape effect. The innovative boomerang zipper and smart pocket system with multiple internal compartments to ensure quick and secure access to essentials, combining convenience with sleek design. ELHO is a genderfluid brand redefining modern outdoor design by blending versatility, innovation, and style. Designed to suit diverse preferences, our pieces feature oversized cuts for men and fitted designs for women, making each item wearable by anyone, regardless of gender identity. ELHO stands for the new generation of outdoor style.

What new colours / prints are you introducing?
ELHO has an outstanding 75 year history. In the 80s it was the first brand to introduce neon colors. For our relaunch we took this legacy to heart and came up with new innovative neon colors, neon purple, neon coral, neon green. The new Neon Brights! Plus with our first collection we offer a special art capsule collection, JEAN-MICHEL BASQUIAT X ELHO. With black & white artwork from the legendary artist.

Any *NEW* technical stories with regards to fabrics and materials?
For our first collection, we prioritized using a maximum of bio-based materials, sourcing exceptional fabrics from Japan and Taiwan to create garments that are as functional as they are stylish. At the heart of our collection are the Iconic Performance Jacket Nova and the Skipant Scorpio engineered for maximum functionality in any weather. These pieces are waterproof and breathable, featuring a 3-layer outer material made from 100% Sorona with a 15,000 mm water column and 15,000 g/m²/24h breathability rating. Designed for adventurers who demand more, the padding consists of 100% biodegradable G-LOFT® ECO FUTURE insulation, ensuring optimal warmth and comfort while respecting the planet. Equally remarkable are our iconic Jetpants Angel, crafted from stretchable eco-softshell and 3-layer shell fabric made with 100% Sorona. These pants provide excellent mobility, protection while making a bold style statement. The two Fleece Liners Hill and Satellite are made from recycled Italian high-quality wool, combined with stretchable eco-softshell and organic cotton jersey feels like a warm hug. ELHO makes you feel comfortable and looking effortlessly stylish.

Any trends that your brand is moving away from?
Of course we look at current trends and at what our competitors are doing. Back in the days ELHO was always ahead of everybody. That is our ambition too, we want to be in the forefront of things.

Key Products:

Performance Bomber Jacket Nova:
The ELHO 3-Layer Padded Performance Bomber Jacket Nova shows innovation and style. Waterproof and breathable, it offers unmatched comfort in any weather. Featuring a signature boomerang zipper pocket system for easy access, its 37% bio-based outer material and 100% bio-based padding deliver maximum functionality while prioritizing eco-conscious design.

Performance Bomber Jacket Nova

Jetpants Angel:
The ELHO Jet Pants Angel redefine iconic design with innovation and performance. Crafted from stretchable eco-softshell and 3-layer fabric with 37% bio-based content, they offer mobility, protection, and thermal back insulation. Sleek and versatile, these form-fitting pants transition effortlessly from slopes to city streets, delivering maximum comfort and style for any occasion.

Jetpants Angel

Wool Fleece Jacket Hill and Pants Satellite:
The ELHO Fleece Liner combination is a fusion of recycled Italian wool and eco-softshell for warmth and breathability in any weather. Its insulating wool retains heat even when wet, while organic cotton jersey adds softness and comfort. Designed for cold, wet conditions, it’s perfect for keeping warm in snow or rain and at home.

Wool Fleece Jacket Hill and Pants Satellite