Fjell 2023/24 Splitboarding Preview

Retail Buyers Guide: Splitboarding 2023/24 Retail Buyer‘s Guide
Brand: Fjell
Interviewee: Kjetil Bjørge, co-owner

Everyone has been affected by raw materials and shipping price increases and transport issues. Have you had to make any significant changes with regard to manufacturing, sourcing, or logistics? Are there any examples you can share of how your business pivoted effectively? Any positive developments with regard to these issues and the changes you’ve made?

Even more carefully scheduling and saving costs where possible.

After two years of heavy carryover in the industry and more of a return to normalcy last season, what’s your overall sales and production/inventory strategy for 23/24?

We have carefully planned production for each season and stock, so mostly the same.

Do you anticipate any shifts in the ratio of e-commerce sales vs. brick-and-mortar sales now that most Covid-19 restrictions are gone? For selling splitboard equipment, are brick-and-mortar retailers especially important?

I think it’s going to be about the same maybe with an increase for the brick and mortar as allowed to visit stores, happenings, etc.

Informing, customizing, and put the split together, ready for use, is a great opportunity to visit physical stores.

Does your brand have any new developments concerning sustainability and/or how you are positioning any environmental messaging?

Making high quality and long-lasting products, with a future-mined production. Factories holds innovative production gear with Certified greenpoxy resin and natural and ecologic print to mention a few.

What about new board construction, innovation, or shape trends? Any big advancements in functionality? Skinning, transitions, etc, as well as riding? Any specific effort on ranges for 23/24? If yes, where and why?

Functional shapes and board models customized for its use. More lengths to each models to optimize the options/specs for the riders.

Are you using any new materials in your splitboard for 23/24? If so, what, and why? We’re interested in anything new in inserts/edges/cores/sidewalls/glue/resin/wood types/base material, and top sheet here.

Same high quality production, and ex. certified eco resin and printing.

Does any new design or pattern approach in your 23/24 gear? Are any collaborations on the line?

The classic design of white or navy tops, and white or black bases.

Bindings:

Have you made any new innovations in buckles, straps, highbacks, bases baseplates, heel cups, etc.?

Our new «Insert traction pad» for bindingless riding on the MT 1180/HOKKAIDOs Split version.

What developments are you seeing with regard to product pricing?

Upper price level. The prices in general seem to increase in relation to the challenges the world is facing.

Best Sellers/Hero/Key products:

MT 1365s^w –

157 / 161,8 / 164,5 & 168cm.

Lightweight, big nose, tapered shape, as well as the hybrid rocker camber, makes MT 1365^ w a trusty board to ride in every conditions and terrain. From bigger mountain sides too pillows and forrest riding. Quick respond in every turn provides a dreamy flow – and with the slightly narrower tail, the board float well in powder. Stiff flex for stability, pop and trusty rides.

1365 split

MT 1542s^

160cm.

A lightweight and stable board with a surfy feel. Floats very well due to its big nose, rocker nose, camber and rocker tail and also the slightly tapered shape and swallow tail. The boards quick respond in every turn provides an unbelievable flow. An easy board that respons quickly, yet stable that brings fun to the everywhere riding.

FjellSnowboards MT1542

MT 1180/Hokkaido / MT 1180s/Hokkaido s

150 & 160,5cm.

Lightweight, wider, short «volume” board with a dual purpose. MT1180 HOKKAIDO rides exceptional well in powder due to its «volume «and wide measurements – in addition to the tapered shape. Wide waist and tapered tail helps the board sit well onto the surface which gives quick turns and perfect respond. The camber and stiffer flex in addition to the small radius moon tail, provides easier edge to edge. The board is made to be ridden in every conditions – from powder, packed snow, carving in slopes and even for play in pipes and jumps. A lively board that brings satisfaction to all types of riding. Easily swap from solid snowboard riding to fun bindingless riding with our included «Insert traction pad».

FJELL