Fjell Snowboards 2024/25 Preview

Retail Buyers Guide: Snowboards FW24/25 Retail Buyer’s Guide
Brand: Fjell
Interviewee: Marketing Fjell

OVERALL

How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?

Market and interest seems to be increasing. Challenging with rising prices in every level is demanding. Calculated production and detailed future planning.

Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?

Even more controlled and planned production and shipping but mostly the same level as normal. Most prices are increasing, not just in snowboard but all over.

Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?

Physical retail will always be important.

After last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?

Production based on pre orders.

SNOWBOARD SPECIFIC

What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 24/25 range?

Mostly the same, twins seems more and more popular again.

Anything new concerning sustainability and related product or construction you would like to highlight?

Long lasting boards and future minded production.

Are you using any new materials in your hardware for 24/25? If so, what and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / etc. here.

Same high level of materials and fabrics.

Any new design or pattern approaches in your 24/25 gear? Any collabs on the line?

Same classic design and working on a signature model.

Are you planning to focus on a special product range or type of customers? What’s your newest range

All mountain boards for the conscious rider

What is your top product marketing story for next season?

Working on a new and innovative board in colab as a signature model.

Best Sellers/Hero/Key products

FJELL^ MT 1230 153 and 159CM (Solid and split)

True twin. Lightweight and stabile board that’s easy to ride, from powder to the slopes. Playful with a lot of pop – rocker nose and tail, camber between bindings. The board has a stability that gives you a feeling of ultimate control in both steep mountainsides and pillow drops.

MT 1230

FJELL^ MT 1365^w 152, 157, 161,8 & 168CM (Solid and + 164,5cm in split)

Lightweight directional board with big nose and tail. Rocker nose and tail and high camber between bindings. A freestyle backcountry board inspired by Andreas Wiig (^w). Gives satisfaction to every type of riding and terrain, from demanding backcountry to high speed turnings in the slopes and solid airs . Available in several lengths for customizing the riders. Stiff flex and great pop.

MT 1365

FJELL^ MT 1180/HOKKADIO 150 cm (solid and split)

Short «volume» board with dual purpose. To be ridden as a normal snowboard or binding less with our patented «FJELL^ Insert Traction Pad System» – that easily could be attached to the board in the binding inserts for binding less riding. With bindings, a fun board that floats due to wider measurements and tapered shape – rocker nose only and low camber between bindings. Brings fun to creative riding from the deep powder to packed snow in the resort. Stiff flex. For next level riding, add the pad for binding less riding. Concave and tail for control and grippy pad of 90cm allows to move feet for perfect stance when riding. Carbon reinforced plate with 8»coil leash attachable.

MT Hokkaido