FJELL SNOWBOARDS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snowboards F/W 2025/26 Retail Buyer’s Guide
Brand: Fjell
Interviewee: Kjetil Bjørge CEO
How was last season in the snowboard market?
Increasing and the interest for snowboard in general seems to grow.
With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
We stick to same manufacturing, materials etc as before
What are the major trends you’re seeing with product pricing in the snowboard market?
Seems to be stable or maybe a little increasing.
E-commerce Vs. physical retail, how are you balancing both channels?
Try support both channels the best way.
How are you supporting retailers to sell this category?
Workshops, demos and board testing and marketing.
What unique brand messages are you focusing on for the 2025/2026 snowboard season?
Making boards that leaves an experience in use – every time.
SNOWBOARD SPECIFIC
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 25/26 range?
Mostly the same.
Anything new concerning sustainability and related products or construction you would like to highlight?
Keeping the same high level production wise, with also a future minded production leaving as less footsteps as possible.
Are you using any new materials in your hardware for 25/26? If so, what and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / wax / etc..
Same high quality materials. As sustainable as possible in every level and certified materials. Most important of all, made to last.
Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
Same design and look with white or navy top – white or black base. Working on a signature model, hopefully ready for the late season.
Are you planning to focus on a special product range or type of customers? What’s your newest range?
We make boards for the conscious rider and for all mountain use.
Key Products:
Fjell^ MT 1365^w:
152cm, 157cm, 161,8cm & 168cm (unisex) A freestyle (Andreas Wiig ^w) inspired backcountry board. Directional with rocker/early rise nose, camber and rocker tail. Stiff er flex and tapered, heavy camber running under the feet with and early rise tip and tail; it’s amazing in powder, rails groomers, and with the early rise on both ends, it’s very playful at low and high speeds. Comes in several lengths and customized specs for each model.
Fjell^ MT 1365^w
Fjell^ MT 1180/Hokkaido:
150cm (unisex) A shorter, «volume» board with wider measurements. Directional with rocker/early rise nose and camber. Enormous flow and buoyancy in powder, with easy on edge to edge, both in powder and packed snow in the slopes. A board for creative and fun riding that provides satisfaction in use in every conditions and terrain. Can also be ridden as a pow surfer with our Pow Pad that easily turns the board to a bindingless version by attaching the pad the board at its inserts.
Fjell^ MT 1180 Hokkaido
Fjell^ MT 1542^:
160cm (unisex) Directional swallow tail with rocker/early rise nose, solid camber and rocker tail. Turns quickly, floats perfectly and stabile and trusty in higher speeds. Also a board for the slopes with its quick reaction from edge to edge and also the stiffness for for higher speeds and control both in demanding terrain and more easy riding.
Fjell^ MT 1542^
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