FJELL Splitboarding 2024/25 Preview

Retail Buyers Guide: Splitboarding 2024/25 Retail Buyer’s Guide
Brand: Fjell
Interviewee: Kjetil Bjørge CEO/ Developer

How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
The market seems growing and the interest increasing. By making high functional boards that brings satisfaction. Also adding more lengths to the models for customizing riding.

Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
Costs and prices seems to still increase so need to be careful planning production, shipping and logistic in general.

Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
E-commerce is still strong, but a combination is best. Brick and mortar and physical stores are maybe more important than ever.

Past last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
The strategy remains the same, and we do carefully planned production that reflects the stock.

Does your brand have any new developments concerning sustainability and/or how you are positioning any environmental messaging?
Sustainability has always been prioritized and the best way are making long lasting products. Futureminded production and try to leave as less footstep as possible.

What are your top product marketing stories for next season?
Keep on making boards that brings satisfaction every time and further development to complete our line.

SPLITBOARD SPECIFIC

What about new board construction, innovation, or shape trends? Any big advancements in functionality? Skinning, transitions, etc, as well as riding? Any specific effort on ranges for 24/25? If yes, where and why?
We are working on some new shapes and more lengths in existing models. And also a further development of our “Insert Traction Pad System” for next level riding, in both solid and splits.

Are you using any new materials in your splitboard for 24/25? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material, top sheet here.
Same high quality materials and production.

Any new design or pattern approaches in your 24/25 gear? Any collabs on the line?
Classic design in navy and white top and white and black bases.

SPLITBOARD BINDINGS SPECIFIC

Have you made any new innovations in buckles, straps, highbacks, bases baseplates, heelcups, etc.?
A further development of our traction pad for bindingless riding.

Key products

MT 1365s^w:
152 /157 / 161,8 / 164,5 & 168cm. Lightweight, big nose, tapered shape, as well as the hybrid rocker camber, makes MT 1365^ w a trusty board to ride in every conditions and terrain. From bigger mountain sides too pillows and forrest riding. Quick respond in every turn provides a dreamy flow – and with the slightly narrower tail, the board float well in powder. Stiff flex for stability, pop and trusty rides.

MT 1365s^w

MT 1542s^:
160cm. A lightweight and stable board with a surfy feel. Floats very well due to its big nose, rocker nose, camber and rocker tail and also the slightly tapered shape and swallow tail. The boards quick respond in every turn provides an unbelievable flow. An easy board that respons quickly, yet stable that brings fun to the everywhere riding.

MT1542s^

MT 1180s^:
150 & 159cm. Lightweight, wider, short «volume” board with a dual purpose. MT1180 HOKKAIDO rides exceptional well in powder due to its «volume «and wide measurements – in addition to the tapered shape. Wide waist and tapered tail helps the board sit well onto the surface which gives quick turns and perfect respond. The camber and stiffer flex in addition to the small radius moon tail, provides easier edge to edge. The board is made to be ridden in every conditions – from powder, packed snow, carving in slopes and even for play in pipes and jumps. A lively board that brings satisfaction to all types of riding. Easily swap from solid snowboard riding to fun bindingless riding with our included «Insert traction pad».

MT 1180s^