FLUX SNOWBOARD BOOTS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Boots F/W 2025/26 Retail Buyer’s Guide
Brand: Flux
Interviewee: Marketing Team

How was last season in the snowboard boot market?
After the end of the COVID-19 pandemic, the market cooled down, resulting in a very challenging season.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
We perceive the current situation surrounding us, including raw materials, labor costs, and exchange rates, as very challenging. We believe that developing products with higher added value and selling them at fair prices is the most effective approach.

What are the major trends you’re seeing with product pricing in the snowboard boots market?
The factors mentioned above, such as raw materials, labor costs, and exchange rates, have a significant impact.

E-commerce Vs. physical retail, how are you balancing both channels?
We will continue to focus primarily on face-to-face sales. Currently, our online sales ratio is very low. To increase user contact, we aim to raise this ratio in the future.

How are you supporting retailers to sell this category?
We conduct study sessions and test rides to differentiate ourselves from other brands and explain the features of each item. Additionally, we use social media to directly appeal to users and create pathways to our retailers.

What unique brand messages are you focusing on for the 2025/2026 snowboard boot season?
2025/2026?
Japan Quality.

BOOTS SPECIFIC

Are you introducing any new or innovative materials (for outer shell, reinforcement, cushioning, support, or grip) in your 2025/2026 boots?
We have adopted the new Beads Cushion material and developed the world’s first automatically fitting liner.

Are there any updates or significant changes in your liner technology or programs for the 2025/2026 collection?
We have developed the world’s first liner that automatically fits the shape of your foot. Additionally, we have welcomed Terje Haakonsen as a Development Advisor, incorporating various feedback from him.

What lacing systems will be your main focus for the 2025/2026 boots?
We will continue to focus on the BOA system as our main feature due to its ease of use and consistent quality.

What are the dominant visual themes, patterns, and materials you’ll be highlighting in next year’s boot line? Any artist collaborations or notable partnerships?
We have welcomed Terje Haakonsen as a Development Advisor and incorporated various feedback from him. Additionally, we have adopted the new Beads Cushion material for the world’s first automatically fitting liner.

Which segment of your boot range (Freestyle, Freeride, All-Mountain, Beginner) are you investing in the most, and why?
We have targeted all users, from beginners to advanced. This is because we have refreshed most of our lineup for the 2025-2026 season.

Have there been significant changes in how you approach product pricing for the upcoming season?
We will continue to closely monitor the significant factors of raw materials, labor costs, and exchange rates.

Does your 2025/2026 boot line target any specific price ranges?
We have targeted a range from low to high prices. This is because we have refreshed most of our lineup for the 2025-2026 season.

Key Products:
We will be selling the world’s first model that incorporates the new Beads Cushion material and feedback from the legendary Terje Haakonsen.

TB-BOA1:

TB-BOA1

TB-BOA2:

TB-BOA2

F0INNER:

F0INNER

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HEAD SNOWBOARD BOOTS F/W 2025/26 PREVIEW