ForceField Snow Protection 2024/25 Preview
Retail Buyers Guide: Snow Protection FW24/25 Retail Buyer’s Guide
Brand: Forcefield Protection
Interviewee: Matt Dawson. Director of sales and marketing
What are the main customers’ demands when buying snowboarding protection?
Soft, comfortable, non restricting and breathable.
Do you target specific customers / rider types?
We try to appeal to anyone who might crash while on a ski or board.
Which products sold best from your 2023/24 collection and why?
Our Pro AIR Body Armour clothing range. We combine genuine CE level 2 armour, that is soft, comfortable, breathable and non restricting, into a seamless manufactured base layer mesh. It is as light, and as protective as we can make it.
What product type do you expect to grow the most?
Continuation of armoured base layers, and also specific back armour.
What are the design and material highlights of your 2024/25 collection?
Evolution of the above, mainly around armour flexibility and fit.
Pro Shirt AIR
Are you implementing sustainability in your products and production processes?
Yes, always.
What are your marketing stories for 2024/25?
We will continue to push for better protection levels, and consumer understanding.
Pro Tube AIR shown on leg
How are you supporting retailers to sell this category?
We will offer training, consumer direction from website and social media, backed up with no quibble returns policy.
What is your situation regarding stock and deliveries?
We always try to deliver on time, and hold back up stock when possible.
Key/hero models for 2024/25.
Revised Pro AIR Mesh range of armoured products, alongside the slightly lower priced GTech recycled range. All with CE2 armour, removable, washable and very user friendly.
Pro AIR Vest rear
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