G-Form 21/22 Snow Protection Preview
Retail Buyers Guide: Snow Protection 21/22 Retail Buyer’s Guide
Brand: G-Form
Interviewee: Alex Sardella, Marketing Manager
What are the main trends in protection for snowboarding in FW21/22 and how do you address them with your products?
We believe soft-shell protection is at the forefront of the market trends. Wearing products that feel like normal, comfortable base layers, yet provide body protection is what G-Form is all about. Our products are so comfortable and lightweight, you’ll forget you are even wearing them.
Pro-X Shorts
Which snowboarding protection products sold best during FW20/21?
Pro-X Short, Pro-X2 Knee Pads.
Where do you expect the biggest growth in snowboarding protection during FW21/22?
Helmets.
Do you have any innovations in terms of design or materials for FW21/22?
Not at this time.
Are your products targeted to specific customers / rider types?
Our products tailor to a wide range of riders. From beginners looking for more protection while learning, to professionals hitting rails and jump lines. It’s cool to see them all wear the same products.
What is the general consumer’s attitude towards wearing snow protection? Has this changed in recent years?
It’s definitely been a slow adoption. Some park riders have always seen the value, guys in the terrain park are putting there bodies at risk against rails. The everyday consumer is slowly growing to see the value, products like our Knee and Elbow Pads have seen slow adoption.
Please talk us through your 2-3 keys models for FW21/22.
Pro-X Base Layer Short – Offers SmartFlex protection at the hips and tailbone. Lightweight, breathable spandex is comfortable for long days on the slopes
Pro-X2 Knee Pads – Our Pro-X2 Knee Pads are the staple in our line. They offer complete coverage around your knee, protecting you from catching an edge or sliding off a rail.
Pro-X2 Elbow Pads
Pro-X2 Elbow Pads – The Pro-X2 Elbow Pads are minimal and lightweight providing elbow and forearm coverage. The elbow pads are incredible sleek and can fit under long sleeves, hoodies, and outerwear.
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