Element Store, Covent GardenJean Louis Rodrigues (European GM, GSM), Frank Voit (Global GM, Element) and Johnny Schillereff (Element Founder)Menswear takes pride of place on ground floorGreat display of autumnal-look jacketsAll features of this new element store are reclaimed, giving everything a story behind itReclaimed industrial lightsThe tillAccessories displayed in an old tool boxAccessories displayed in an old tool boxMore authetntic look throughout the storeRucksacks on display on the ground floor with hardgoodsSkate deck wall downstairsElement Eden - more reclaimed materials used as display structuresElement Eden - Vintage chic displays throughoutElement Eden display on the top floorElement logo behind the cash register, made entirely from old skate decks
