In Pictures: 2023 Rhythm Europe Sales Meeting & Press Day
A Key player in the hardware category for decades, Hoff Distribution has made a foray into the apparel segment over the last few years , having secured the European license for the Australian-born label Rhythm. In June Hoff held its annual sales meeting in the gorgeous Lafitenia Resort, France, , hosting a sales force from all over Europe. While staying true to its surfy roots, the brand observes a strong appeal from the retailers outside the action sports spectrum, and notably from the female customers thanks to a high-end swimwear offer. Here is a quick glance at the upcoming collections and attendees to the 2023 Rhythm Europe Sales Meeting.
(l. to r.) Sales Agents Sébastien Gilbert (SW France & Andorra), Renaud Odde (SE France) and Belgium. Credit DB(l. to r.) UK Sales Agent Izzy Keen (right) and assistant Maddy Kessell (left), and Marta Herranz, National Key account Manager for Spain. Credit DB“Sound of change”, the mantra of Rhythm Livin since 2003. Credit DBAll prepped and ready - the showroom in Lafitenia Resort. Credit TCAmbassadors Diogo Appleton and Xué Gil making the best out of the flat spell which had being plaguing the Atlantic ocean for weeks. Credit DBBoardshorts and walkshorts SS24. Credit DBClassic Biarritz summertime for the Rhythm crew at La Côte des Basques. Credit TCFirst glance at the SS24 swimwear collection. Credit DBFranck Chapelan, putting the SS24 boardies to good use François Lassegue, Sales Manager France/Spain/Portugal, and Stéphane Santoni, Head of Lifestyle Division, delivering the speech. Credit TCHotdogger mag founder and publisher, Erwann Lameignère (center) and Franck “Chap” Chapelan, Sales Agent. Credit TCJulia Nar vibing the Rhythm Sunset Jam at Le Carlos, Plage de la Côte des Basques, Biarritz. Credit TCLucas Gradez (left) and Karl-Jaan Karlsson, Sales Agents for Sweden. Credit TCOffice with a view at Lafitenia Resort, Saint-Jean-de-Luz. Credit DBRhythm Europe ambassadors (l. to r.) - Basque Country’s Jon Garmendia (jongarmendia), Portugal’s Eurico Romaguera (euricoromaguera) and Spain’s Xué Gil Guidonet (xuegil). Credit TCSince Hoff took over the distribution of Rhythm 5 years ago, the turnover multiplied by 6. Credit DBStéphane Santoni, Marc Farhat (Hoff’s CEO) and François Lassègue, checking the Rhythm corner in the Pukas Surf Shop, San Sebastian. Credit TCThe wild bunch in front of the Pukas Surf Shop in San Sebastian, Spain. Credit TC
