Jacket Required Trade Show, London Report & Images
SOURCE headed on down to London’s trendy Brick Lane to take a glimpse at what action sports had to offer the more haute couture fashion retailers at Jacket Required. JR’s simple stall designs have morphed over the years, with the show starting out as a purely clothes rail and bare stall affair, but in the past couple of editions we’ve seen a real transformation with brands taking more control of their displays, doubling up on booth sides and with some of the shows bigger brands now decking out their space with custom builds.
This edition showcased an interesting feature with über Supreme collector Ross Wilson, who has been collecting products from the brand since 1994 and is now selling 1000 items in an innovative retail/exhibition project. Ross had a select few of these 1000 products on display right at the entrance to the space formerly known as the action sports space.
Jacket Required January 2018 welcomed Newquay-based retailer-turn-brand Watershed, who made their debuts alongside Makia, Doughnut and Sweet Skateboards.
Show mainstays Element, Dickies, Santa Cruz, Herschel Supply Co and Globe also featured alongside newer adopters Quik/DC. Images: Harry Mitchell Thompson
Dickies' Kevin & Robin with their Dewitt jacket and 873 in corduroyDC's Dave Sneddon with their Denhill jacket and Legacy S shoeWatershed's James with their Parley tee and Fyfe jacketUpstairs cafe zoneUber Supreme collector Ross Wilson has been collecting products from the brand since 94 and is now selling 1000 items in an innovative retail:exhibition projectThe Rolling People's Stu Titmus with Makia's Astern hooded crew with their new logo and the Lined Reglan jacketSweet Skateboards' Sweet 90s Tracker top and Tracker bottomSweet Skateboards' Straight Lace Corduroy Worker shirt and trouserSweet Skateboards taking up some decent floor spaceShiner's Joe Bourne with Santa Cruz's Flaming Dot hood and the Hosoi Rocket RVCA's Etienne Pinon in the houseQuiksilver's Early Faze top and Highline Omni Arch boardshortJacket Required's new partnership with TROUVA a big talking pointIncase's line looking strongHerschel Supply Co's Rainwear Classic jacket and Barlow bagGung Ho's Aneesha Dewshi & Lucy StephensGlobe's Matt BryerGlobe's Josh in a world of pain from last night's escapades with their Good Stock Utility jacket and the Sprout mid-topElement's Keith Haring collection a big talking point for the brand this year, acting as one of their main seasonal heat stories, of which they introduce a new one each month. Element's Griffin Studio collab, their third collab together. Doughnut's Jarrod Clarke with thei best selling Colorado and Christopher roll top