SEEK Images

The SEEK format of bare bones branding allowing the product to do the talking continues to attract brands with the exhibition space full to the brim as it has been since it moved to this location. As with the other Berlin Fashion Week shows, visitor numbers seemed to be down on the previous summer but brands still seemed to be content with the quality of the traffic.

A view from the viewing balcony.

Afends all cotton hemp blend T shirt

Afends women's best selling Playsuit in light weight summer style

Deus ex Machina Barmy Deck military style jacket with embroided graphics

Deus ex Machina classic logo Island LST tee in red

Deus ex Machina product display at SEEK.

Dickies new denim work pant DM873 is their first denim jean based on their classic 873 silouette

Dickies Petterson Rat pack classic 50 style zip up jacket.

Down by the beach.

Element had a booth at SEEK and not Bright this year.

Element Travel line in Military style for all your essential travel pieces

Element's VP Global Marketing Julian Duval wears the Murray jacket with its heavy duty flex feel from the propritory Road Twill fabric

Entrance to SEEK.

Epokhe best selling style the Anteka with Italian honey acetate in ladies colorway.

Epokhe Eyewear

Epokhe XOA with on-trend flat lense, no nose bridge and hooks in behind the ears

Forvert's Hans and Martin.

Forvert's Lotus dress with all over print

Mizu's double construction for both hot and cold drinks is their current best seller

Nixon Mission will come a suite of electronic features combined with strenght and water resistance.

Nixon's Flo, Denis and Oliver

Nixon's new Mission watch.surf.snow.smart.

Pendleton Woolen Mills entry point Camp picnic blanket with carrier

Pendleton Woolen Mills European agent Michael Sloan.

Pendleton Woolen Mills picnic blanket backed with nylon for added water resistance.

RVCA's Jan Holzer and Greg Puget.

SEEK from the viewing balcony.

SEEK's homogonised displays, put the emphasis on product.

Dario Phillips (advertising &marketing @ What Youth and Slowtide co-founder) with the Wasted Talent lads, Benjamin Boyd and Alexei Obolensky who distribute What Youth and Slowtide (as well as Epokhe, Afends, Octopus Surf Traction and Narval wetsuits in Europe)

Slowtide is a newly launched towel brand out of the USA, distributed in Europe through Wasted Talent

Slowtide'a Temple premium jacquard Towel

Sneaker Spot new to this show

Urban beach between the Seek and Bright halls