Shops 1st Try, Hochfügen, Austria, Jan 19-21, 2025 gallery review.
Shops 1st try went off with a bang at its new location in Hochfugen as 1,284 registered attendees from 39 countries crowded into the test village for 3 days.
The 246 shops and 53 distributors plus numerous industry figures that attended kept the brands busy all day. Using the new version of the CANDY digital rental system 10251 products were tested by shops, industry, media and staff compared to 8390 products at last year’s event. Of these figures shops tested 7548 products. (3812 Boards, 2853 bindings, 341 boots, 542 accessories compared to 6525 products. (3305 Boards, 2364 bindings, 242 boots, 614 accessories for the prior year).
The top 5 brands for testing where Burton followed by Jones, Nitro, Rome and Bataleon. Test results of each of the product categories was as follows; for boards: Capita then Jones,Nitro, Burton, Libtech with the Jones Howler being the most tested: for boots Burton then Deeluxe Thirtytwo Nitro Bataleon with Burton models taking 4 out of the top 5 positions; for bindings Union then Jones Rome Burton Nitro with Fase and Supermatic’s models taking all top 5 positions and for accessories Oakley then Dragon Anon Giro and Xion with Oakley having 3 of the top 5 models tested. The positioning of the indoor area right next to the test village was a great success with the indoor booths busy after the lifts had closed. A big thumbs up to the Muck and the 1st Try crew and mark your calendars now for the next instalment of SHOPS 1st TRY on January 18–20, 2026. Enjoy Source’s photo gallery of the show below.
1 Shops 1ST TRY the snowboard industries global get together 1 Shops 1st Try's master of ceremonies Mr Muck Muller1.1 Hochfugen slopes early morning1.1 Shops 1ST TRY brands1.1 Test village1.1 Test village from above1.2 Queue into test village first day1.3 Test village entrance1.4 Registration1.45 around the test village 1.7 around the test village1.8 around the test village1.9 Around the test village1.9 Around the test village 131.9 Around the test village 141.9 Around the test village 21.9 Around the test village 41.9 Around the test village 52 Indoor Demo area entrance2 Inside indoor Demo area 2 Inside the indoor demo area2 Inside the indoor demo area 22 Inside the indoor demo area 32 Inside the indoor demo area 42 Inside the indoor demo area 52 Inside the indoor demo area 62 Inside the indoor demo area 72 Inside the indoor demo area 82 Jobs and Distributor search board3 Backcountry Accessories display part of tuesdays focus on Backcountry Accessories which included guided tours, avalanche training, and lectures 3 Backcountry Industry Ted Talk with Tommy Delago Nitro, Will Ritter Spark and Darius Heristchian Giro hosted by Seppi Scholler 3 Backcountry Rider Ted Talk with Jeremy Jones, Wolle Nyvelt, Gigi Ruf, hosted by Seppi Scholler3.1 Boardsportsource Retailer Choice best board design line up 3.2 Boardsportsource Retailer Choice best board design 3 finalists Never Summer, Slash and Nitro 3.3 1 Boardsportsource Retailer Choice best board design and the winner is SLASH686's collab with the Sublime Ska Group686's Pacome Allouis and Pierre Charles FayolleABS 40 litre packpack with electic ABS systemABS's Max HaberstrohAirhole's Dry Tech Balaclava with multipul micro laser airholesAmerican socks brothers BurekAmerican Socks Shops 1st Try socksAmplid boothAmplid's Gregor Common with Time Machine with new hollow tech and carbon stringerAmplid's Peter Bauer and Conrad AlbertArbor/Amplifi boothAnon's Benjamin SchwarzAnon's new unisex M6Anon's Tim Birdman and Jasper Van DoorenArbor indoor boothArbor:Amplifi Jens HartmannArbor'a A team..where's the jewelry. ?jpegArbor's Oli Zettler with classic twin pro model the Metal MachineArbor's Tom HowellsBA Supply boothBA Supply's Chris Kyte with 15k fully taped seamed Apex jacketBataleon boothBataleon indoor boothBataleon's Claudia Almendros with Fase bindingBataleon's Danny KiebertBataleon's Dennis DusseldorpBataleons Rubby KiebertBataleons Zofia Zapiec with the Disaster + jibbing board with carbon stringer in the 3D baseBent Metals Lightning combines Supermatix licensed technology with their propritory cube Beyond Medals boothBeyond Medals Kevin Bäckström with 3 layer shell X jacket with matching pantsBone Binding's TJ, Lukas Dibiasi and Max VajaBone Bindings lateral rotating Dawg Bones bindingBurton boothBurton's Berni Siedl with the Sketch Artists with progressive side cut in tail for that poppy feeling Burtons Jan GrimmBurtons Lizzy HollowayCanary cartel: Technine's Matteo Rossato and Simone Canary Cartels's all mountain freestyle TNT carry over Capita's Mark Dangler with Arthur Longo Aeronaut and Super DOACedric Nidecker and Yes's David PitschiCheapo boothCheapo's new photochromatic Hawaii made from recycled materials Cheapo's Viktor TeléginClew indoor boothClew's Nik Weith, Matthias Albrecht and Jan Mewis Clover's Joeri Van de Vliet with Fear and Loathing price point board bag Deeluxe boothDeeluxe's Chris Brandstaetter with ID Y-20 boot with new outsole and plastic tongueDeeluxe's Florian Heim, one arm down,two to goDoubleDecks Andreas Kramer with the triple camber Rocking DDoubleDeck boothDoubleDeck indoor boothDOUK's Lewey Payne with the super wide all mountain Freighter for very large bootsDragon boothDragons Sam Nelson with RAW series goggle made from natural and recycled materialsDragons Sam Nelson, Eliza Zake and David LambertEivy indoor boothEndeavors Max Jenke..head to toe in his brands F2 boothF2 indoor boothF2's Julez Weise with the swallow tail and sintered base Ride FASE's Erwin Knoester Showcasing bindings from FASE’s Partners”Fix had launched completely new range for 25:26, this is the Block 3Flux's Kyosuke Ogata with the new CX which has a new highback for greater controlGara Boards Ota TylGiro boothGiro have new logo Giro indoor boothGiro's Darius Heristchian and Thomas TrifonitchevGiro's Michael Reuter with Contour LS with interchangeable lensesGnu's Toby Hammer with the new Cummins pro model the WagyuGoodboards boothGoodboards Josef Holub with Symasym asymetric twin tipHenry NideckerHorsefeathers boothHorsefeathers Tomas Koudela with the retro style unisex 15k Morris jacket ISPO's Alexandra Denker and Hanna BachemISPO's Alexandra Denker and Hanna BachemJones booth Jones indoor boothJones Ruairi Collins with directional Howler developed with Victor de la RueK2 indoor boothK2's Nicolai Steidle and Thomas JohnsonK2's unisex directional freeride CommonwealthLibtech beer pong tournamentLibtech's 20th year anniversary T Rice Pro with graphics from across the yearsMAS boothMAS crewMAS's Living on the Edge uses a carbon construction Masterclass. Gigi Ruf, Roli Tschoder, Fridge, JF Pelchat, Bjorn Lindgren, David Pitschi and Steve GruberjpegMervin boothMervins Marian Kaeding and Anthony De RoccoMethod indoor boothMethod's Alex Roberts and Chris McAlpine and Pleasures Tom KingsnorthMethods Will Radulas Scott, Slash's Gigi Ruf and Red Bulls Mark ShepherdMicrobrands tent-MAS, DOUK and Bone BindingNever Summer boothNever Summers Nicolas Wendelken with traditional camber Prototype 3 Nidecker's Thierry Kunz and Xavier NideckerNidecker's Tom Wison North with the latest Supermatic's modelNideckers Antoine Floquet with MegalightNitro boothNitro indoor boothNitro's Andi AuhammerNitro's Talon price point binding with moulded straps and damping base plate Nivia's Micheal Vogt and Sarah Ostermaier Nivia's search system uses a GPS signal in a magnetic field for super accurate locatingNorthwave:Drake indoor boothNorthwave:Drake's Thomas BrandoliniNorthwave:Drakes Gian Luca BarbiNorthwave's Mauro Bisol with new freeride Domain boot thats 10% lighterO'Neil indoor boothO'Neils 20:20k Peak Fire snow jacket with reflective insulationO'Neils Turgut AydinOakley boothOakley indoor boothOakley's Flow Scape has increased a field of view which is 60% bigger compared to standard goggles Oakley's Hoang LeeOakley's Steve LindnerPOW indoor boothPOW:Rojo's David SalvesonPOW's GTx Sniper with soft goat skin leather and primaloft insulationRed Bulls Mark Bishop and Jeremy JonesReichmann booth busy on boardsReichmann's Steve on the machineRemind Sole's aftermarket heat mouldable Solution linerRemind Sole's Michael Tallone and Greg ChimleRide boothRide indoor boothRide's Luky holding up the standRide's Stefan Schauer with lightweight aluminium chassis Spectre binding which replaces the A4Ride's Thibault AudouardRome boothRome indoor boothRome's Matt Stillman with the Katana Fase bindingRuroc boothRuroc's Mike, Doug and HollyRuroc's RG2 with integrated goggle and mask system and Twice Me medical chipSalomon booth Salomon's Jacobo Lazzari with all mountain Fastlane Salomon's James FullerSandbox's skate style mips Icon helmetShred Sleds indoor boothShred Sleds Ollie Plumley with the all mountain true twin ExplorerSignal boothSignal's Tom with the volume shifted directional LudoSims boothSims Ralph SigristSlash boothSlash's Gig Ruf with one of the Top Art boards Snowboard Internationals Alba Pardo, Sources Matthieu Perez and Amplids Conrad AlbertSP boothSP's Bernhard Altmannenger and Richard Visa SP's Peak binding has a stiffer strap than in previous modelsSpark R and D's glass reinforced Fixie clips are longer lasting than previous aluminium models Spark R&D indoor boothSpark R&D's Luke Dale and Billy MadejSteve Gruber and K2:Rides Andy ThreimerStinky Socks booth Stinky Socks Risto with moisture absorbing Born to Roam snow sockSun Bum indoor boothSunbum suncare products in the houseTechnine's twin tip all mountain freestyle IconTerror boothTerror indoor boothTerror's John with Full Carbon BlackThirtyTwo boothThirtytwo indoor boothThirtytwo's Christian Kirschi and Diego Laruaz with speed entry Fase Team binding Transform gloves is now under the Endeavor design GroupTSA's Jeremy SladenTur's Bjorn Lindgren and Jorgen Svedberg Union:Capita and Deeluxe indoor boothUnion's Mitch Cankar with Union Step on and Falcor bindingsUnion's Riley Goodwin with the Reset Pro, from their first boot line Volcom indoor boothWolle Nyvelt and JF PelchatWoolf Merino:Picture:Mizu's Pim Bjorlund and Slash's Gigi RufXion boothXion's Bjoern Clausen with price point Freeride light vest Yes boothYES David Pitschi with the Sender park and pipe machine Yes indoor boothYES's David Pitschi enjoying the day jobShops 1st Try crew..big thankyou
