Surf Expo At The Orange County Convention Center, USA, January 2023
Surf Expo held its January show and SOURCE went to visit to find out what’s happening with the surf market and brands in North America. Retailers and brands were happy with the show, as visitor numbers have recovered from their Covid lows.
Enjoy our photo gallery!
The main entranceReception and registrationSurf Expo's Amy Dufour Around the showAround the showAround the showAround the showAround the showAround the showRoy Turner, the show's organiser, receiving an award from the Boardriders association Shape off rosterShaper at workShape off winner Josh PetersonNew at Surf Expo exhibitionThe Neighbourhood The Neighbourhood Fashion showEating areaSkate park4Ocean's booth4Ocean's Britton Wetzel4Ocean's Ghost Net collection4Ocean's Osborne Reef collection re-uses tyre material from this artificial reefAbsolute Board Co's boothAbsolute Board Co's Crispin BarrazaAbsolute's J Adams 9.5 inch pool modelAbsolute's Penny Spring 2023 lineApax's Flowrider for flow wave machinesApex Skimboard's Raul MadeirosApex's Avac fibreglass skimboard for all levels of riders Aphex Skimboard's KC MaukAquamarina's boothAquamarina's Atlas, Magman and Coral - all with improved heat weldingAquamarina's George RasoBallast Beach Pillow's Walter BannerBallast's boothBallast's new sunset red colourwayBN3TH's boothBN3TH is launching a merino wool baselayerBN3TH's Peter OlsonBN3TH's Pulse, for both sport and baselayerBrixton's boothBrixton's Byron Bergsto and Jillian LeemanBrixton's Frisco vest embroided denim setBrixton's work wear inspired Abraham reversible vestBustin's boothBustin's Electric Sportster tops a 16 mile range and feels like a skateboardBustin's Ryan DraughtridgeCartago's boothCartago's Companion thong, all made in BrazilCartago's Mariot slideCarver's boothCarver's CI mid Channel Islands boardCarver's Dave Root Neil Stratton and Eben WoodallChum's boothChum's Storm Rolltop waterproof duffell Chum's Tom FerrisClean Ocean Surfboards' Andy McconnelClean Ocean Surfboards' boothClean Ocean Surfboards' Tarpits 2.0 with glitter paintCountry Club Surf Club's 100% cotton Vadie FadeCountry Club Surf Club's booth Country Club Surf Club's Russell BeckerCountry Club Surf Club's silkscreen printed Shaka Mahalo Dark Seas' Andrew MercierDark Seas' boothDark Seas' Canvas workwear jacket, part of their move into the fishing/hunting segementDark Sea's Chesapeake Bay homeage t-shirtDickies' booth Dickies' Christopher Lee and Brent FutagakiDickies' Overall comes in 3 colourwaysDickies' Westover retro bowling shirtDragon's boothDragon's Kaj, designed with Rob Marchado Dragon's slimline Bishop Dragon's Spencer Lem and Jeffrey OtsukiDryRobe's best selling AdvanceDryRobe's boothDryRobe's Greg Voster and Tom WhitfieldElectric's Bristol has sidecup on each side of the frameElectric's Cove, an everyday piece you can wear as a shieldElectric's boothElectric's Eric MehlbergFirewire's boothFirewire's FRK+ low entry rocker shortboardFirewire Rob Machado's Two Fish twin finFirewire's Mark PesceFlojos' Chris and Clay DickinsonFlojos' Grace sandal with TPR outsole Flojos' Outsole with vegan leather footbedFlomotion's booth Flomotion's Gaitor, with hybrid 4-way stretch and internal draw stringFlomotion's Trade Winds lightweight rayon button downFlomotion's Krista O'Loughlin and Sefton TranterG Shock's boothG Shock's The Protection Pack has a roll bar cage to protect glass faceG Shock's Nick GirlandoG Shock's Retro Revival pack in midnight redGlobe's Gillette Mid, Austyn Gillette's 2nd signature shoeGlobe's Leigh AhmidGlobe's Zoomer Surfskate with slam truck and Chris Miyashiro Got Bag's boothGot bag Easypack made from 100% ocean plasticsGot Bag's Matthias PaisdziorGot Bag's women's moon bag Hamboard's boothHamboards Donnie SanduskyHamboard's Pinger surf training deviceHamboard's Sup/Skate land paddling boardHayden Shapes' boothHayden Shapes' Merrick CunninghamHayden Shapes' new Wave Mid made with future flex super light technologyHayden Shapes high volume Virtue short board Hinano Hawaii's 4-way stretch boardshortHinano Hawaii's Aloha shirt design for Spring '23Hinano Hawaii's Ed SantosHobie Eyewear's boothHobie Eyewear comes with interchangable lens systemHobie Eyewear's floatersHobie Eyewear's Stephan Vaughan, Dylan Coates, and Evie KsenopoulosHowler's boothHowler's Jake Hollomon and Mason BrentHowler's Vaquores western style trunksHydro Flask's boothHydro Flask's Kyla McdermottHydro Flask's limited edition Parks for All lineHyrdo Flask's leak proof sports bottle with hand gripImpala's boothImpala's Cynthia RogelImpala's Neptune surfskate cruiser with surf swivel truckImpala's Samira, higher price point with larger, longer life wheels Indosoles Cole Pehote, Phebe Rosenthal, and Kyle ParsonsIndosole's Sneaker, sole essential sandals with soles made from recycled sneaker parts Indosole's Womens Platform Cross with dream cloud comfort liner under strapsJetty's boothJetty's best selling Sherpa lined flannelJetty's Cory HigginsJetty's Maverick Jack shirt - a shirt and jacket hybrid Johnnie Fly's Ramsay CaudleJohnny Fly's boothJohnny Fly's fashion forward FameJohnny Fly's Fortune frameKala Ukulele's in the houseKanga Coolers' boothKanga Coolers' Robby GirardinKanga's Midnight keeps a 12 pack of beer coolKanga's Woody, a pouch cooler for ice and beer Katin's boothKatin's heavy weight flannel, the Charlie jacketKatin's light weight Deck pant in ripstockKatin's Nick Chalmers and Cole PehoteKavata's 'A great day in the Stoke' event shirtKavata's Alan Davis and Nathan FluellenKavata's Dogwood Style boardshorts Klean Kanteen's kids cups with straws that can be disassembled for cleaningKlean Kanteen's Liz Szuiczewski and Rodrigo Virrueta Klean Kanteen's new Rise drinkwear line for indoor and outdoor useKleen Kanteen's boothMahalu's Ryan Murphy and Peter Stein Mahulu's boothMahulu is using a natural seashell based neopreneMartha's boothMartha is launching corduroy caps Martha's Peter RoismanMartha's recycled duffell bag turns into a backpackMaui and Sons' boothMaui and Sons' Spring '23 graphic tee with vintage designMaui and Sons' Spring '23 short with signature brandingMedian Softboard with chess graphicMedian Sofboard's swallow tail Day OffMisfit's boothMisfit's Dop Machine with eps compressed foamMisfit's Michael BergMisfit's Standard short in lime greenMission Belt's boothMission Belt's Lukas SanchezMission's fully synthectic Nylon collection for vegansOakley's boothOakley's Antonio Bonifacio and Casey ArmstrongOakley's Neon Palms blended elastic and Poly boardshortOakley's Sunny Days surf TeeOcean Potion's boothOcean Potion's Aloe, a continious sprayOcean Potion's Jonathan StevensOcean Potion's Sport 50 continious sprayOtis' boothOTIS Summer of 67 X with eco acetate frameOTIS' Afterdark X with flexible frameOtis' Eric DranginisPineapple Island's boothPineapple Island is a British jewellery brand Pineapple Island's Urban men's Lava stone series Pineapple Island's Nathan JonesPukka's booth for designing new custom hats and caps Pukka's boothPukka's floatable cap with flexible visorPukka's Justin PriorPukka's now offer Drimax water resistant materialPura Vida's new classic charity progress style, the Trevor projectPura Vida's Samantha Passante and John GothardPura Vida's Tile bead stretch silver, showcasing a new stretch stylePyscho Tuna's boothPsycho Tuna's crewPyscho Tuna's lightweight Grimes jacketPyscho Tuna's UV woven knit button upRaen's boothRaen's Adam Quick, Michelle Croley, and Chloe PhaupRaen's women's Ynez with fashion frameRaen's wrap frame Rufio with Carl Zeiss lensesRivvia's Polished training shortRivvia's recycled polyester zip poloRivvia's Lyndon CadellonRoark's boothRoark's Hoffmann is sewn in Japan Roark's Nash MaderRoark's Tiger Club jacket is inspired by tattooed bomber jackets Rusty Surfboard's booth Rusty Surfboard's John WilkersonRusty's Destination, a cotton jersey with Puff printRusty Surfboards Express, an all round, everyday boardRusty's Zoe Ford and Steph GravesRusty's Zoe linen lightweight setRYD's boothRYD's Brad BricknellRYD's First Time softboard with epoxy coreRYD's True traction pad has a 5mm kick in the tailSalty Crew's boothSalty Crew's 10k waterproof Pinnacle jacketSalty Crew's Calm Seas fleece pullover Salty Crew's Jack MorrisseySand Cloud's boothSand Cloud's Bag towel with carrying strapsSand Cloud's Brandon LeibelSand Cloud's changing Poncho for surfers Savage's boothSavage's Clinger, a performance fishSavage's Shawn O'DonnellSharp Eye's boothSharp Eye's Rob ChalfantSharp Eye's Synergy high performance short boardSIC's Okeanos long distance/race/touring comboSIC's Dark Horse short board for beginnersSisstrevolution's Becky ClarkSisstrevolution's boothSisstrevolution's Mojave knit tank and 100% cotton Rocky shortSisstrevolution's sweater knit Beach Bash dressSlowtide's boothSlowtide textured Wave surf Poncho - 10% of sales income goes to the projectSlowtide x Pyzel collab, part of the limited edition Shapers seriesSlowtide's Simon Aaronson, Kelly Zies, and Arielle BagbySmith's boothSmith's ladies polycarbonate WitneySun Bum's boothSun Bum's 15 browning oilSun Bum's original lotion with banana scent Sun Bum's hangout and boothSunBum's Jamie Shoat and Dustin SmithTahe's best selling inflatable kayakTahe's boothTahe's Easy Surf 8.6 for the large paddlerThread's boothThread's cross body bag range Thread's Fanny Pack can be used around the waist or over the shoulderThread's Kasey FellerVissla's boothVissla's Creators upcycled organic cotton shirt Vissla's Ecozy polar fleece flannelVissla's Richard Sanders and Mark Zabelski.Vissla's U Zip entry with zipper system that wraps around your shouldersWave Bandit's boothWave Bandit's Brandon Kishba, Brody Lewis, and Colton OverinWave Bandit's Retro fish Wave Bandit's Soft Skim, fibreglass performance from a soft constructionWave Hawaii's Carsten Raphael and Piers BraveryWave Hawaii's air light Peniche poncho Wave Hawaii's travel poncho with matching towels Wave Hut's boothWave Rebel's Nexus bodyboard comes with coiled leashWave Rebel's Surface performance fish with eps coreWave Rebel's Zach VenezianoXCEL's boothXCEL's Courtney Kincaid, Bryce Cope, and Lance VaronXCEL's Dry Lock for extreme cold waterXCEL's Infinity Ltd with channel flex exteriorYY Nation's boothYY Nation's Bradley Jaco and George PattersonYY Nation's shoe with castor oil and sugarcane soleSave the dates!