The show is still the key date in the global surf industry calendar and the brands and retailers were keen to do business. This January’s edition, as always, had a more hardgoods focus with the Shape-off competition won this year by Allen White. With over 750 brands including 200 new to show brands the aisles were a whoes who of industry names. Please click through our photo gallery for our One-Eyed Monster report!
Surf Expo's entrance Surf Expo's Fish and exhibition director Roy TurnerAround the show Around the show Around the show Around the show Around the show Around the show Around the show fashion show catwalk jpegAround the show food stallsAround the show Neighborhood Lounge. jpegAround the show Presentations Around the show Shaping bayAround the show Shoreline LoungeAround the show Tattoo timeAround the show New products displayShape Off Shaper at workShape Off in third place Tommy MausShape Off runner up Chris BirchShape Off Allen White the winnerAquamarina boothArbor boothArbor Venice Sizzler cruiser with hollow kingpin trucksArbor's Charlie AllenBN3TH boothBN3TH's Essential Boxer brief in a cotton blendBN3TH's Matt KeenanBody Glove swimwear walkwayBotaniq BIS 7069 with bio acetate frames Botaniq's Theresa jackson, Ashley and Amanda CampbellBotaniq: O'Neill boothCobian boothCobian's Compass 100% rubber outsole and EVA heelCobians Tim HaberCorkcicle's 22 ounce lockable cruiser mugCorkcicle's Megan McnewCosta boothDark Seas Austin Shirt with black Onyx snap buttonsDark Seas boothDuvin Design's beach lifestyle Floral leopard trunkDuvin Design's boothDuvin Design's Garrett WatzkaEsca Surf boothEsca Surf Brandon Bell and Domenica Rossi.jpegEsca's Glofin is a revolutionary fin that can take either a torch or a propulsion systemEzekiel's Kyle WrightEzekiel's Mullins woven shirtEzikeil boothFahlo boothFahlo's Dustin Smith Flojo's Michael Letow and John DickinsonFlojo's Nancy with memory foam footbed and tortoise shell ringFlorcence's Jeff Hurley and Kayla CoscinoFlorence boothFlorences Rain Pro 3 layer shellFlowt booth 2Flowt Surfboards Scott RomigFormer boothFormer's AG open collar poloFormer's Chad Van ValkenburgG & s boothG & S Surfboards Chris DarbyGlobe's CT4000 Chet Thomas pro model with vibram EVA soleGlobe:Impala boothGlobes Jon Cleveland and Leigh Ahmid Goodr boothGoodr's Flamingoes on a booze cruise with polarised lensGoodr's Lexi RouselleG & S Katwalk contemporary longboard Got Bag's Pro Pack Travel made from recycled plasticGot Bags boothGot Bags Jay Sheldon.jpegHavaianas boothHaviaianas Shelby GoldbergHavaianas Slimpoint with beveled footbed Hayden Shapes boothHayden Shapes Henry Shea, Dave Shotton and Steve Ward.jpegHayden Shapes Holy Hypto combines the features of the Hypto Crypto and the Holy GrailHemlock Hats boothHemlock Hats Lauren Carter and Anthong LoraHemlock's Bruma straw cowboy hatHydroflasks Travel bottle line is cup holder compatible Hyperflex boothHyrdoflasks boothHyrdoflasks Leigh MarstonI-SEA Allison and Joey SantleyI-SEA boothI-SEA's top selling polarised Mason Independants:Santa Cruz NHS's Michael Anderson Holly AndersonIndependent's super wide Pro Mark Gonzales stage 4Instinct boothInstinct's x Sector 9 collabInstincts Shaun TomsonJetty boothJetty's Cory HigginsJetty's McCafrey washed cotton canvas and snap buttonsKatin boothKatin's best selling Sierra FlannelKatin's Dale Rhodes.Klly boothKlly's Apollo has turtle shell patterned sole and heel cuppingKlly's Shannon FlynnKooringa's Madison Denardo and Trisha ThurstonKooringal booth Kooringal's The Morgan with elasticated brimLissor boothLissord Solar rack new wall mounted surfboard storage systemLissors Mike Vavak and Lior ZimmermanLove Machine boothLove machine's Christie O'laughln and Jeremy RomeroLove Machines Pedestrian Ship winning board in Stabs 2024 electric acid testMakes Scents boothMakes Scents Dustin OdbertMaui & Sons boothMaui & Sons Corduroy shirt in chocolateMoai boothMoai's Pleuni HolthausenMTL Balance boards Nicolas LoiselleMTL's 360 Balance board has a ball rather than a cylinder to put the board onNarval boothNarval's new kids wetsuits in collaboration with NephewNarval's Pat Starkey and Chris RuffattoNHS boothNomadix's boothNomadix's Calvin SandersNomadix's picnic style Blanket Towel Oakley boothOakley launching Surf helmet in MarchOakley's Paul Hinson and Juan DuranOlukai booth Olukai's Chris del Santo.Olukai's Meaola full grain leather sandalOptic Nerve boothOuterknown 100% recycled wool Woolaroo ShirtOuterknown Anna Meyer.Outerknown boothPineapple Island boothPineapple Island's Nathan Jones and Ellis John SouthamPineapple island's waterproof stainless steel collectionPSD's Erik NyeholtPSD's Pacifico's Boxer briefPsycho Tuna boothPsycho Tuna UV tactical Castaic with GaiterPura Vida boothPura Vida's Daniel DosseggerPura Vida's Harper collection of customisable charmsQuiksilver licensee boothQuiksilver licensee Joel Nasar.Quiksilver new Hydration rangeReef boothReef's Fanning shoe with bottle opener on the bottomReef's Will SweenyRhythm boothRhythm Jordy check jacketRIP boothRIP has completely new series of Soft tops boardsRoark boothRoark's Ryan SirianniRoarks 4 way stretch Layover Pro with added draw loops Rusty boothRusty's Aaron Griffiths,Kanin Lewbel and Jessica BishopRusty's vented vibe Twist boardshortSalty Crew's 10K puffy Apex Barrier jacketSalty Crew's boothSalty Crew's Jack MorrisseySand Cloud boothSand Cloud's Bradley SuttonSand Clouds 100% turkish cotton towels comes in new colourwaysSanuk's Beer Foamy recovery slideSanuk's boothSanuk's Natasha HouseSavage boothSavage's California Classic for nose ridingSavage's Kenneth BrielSaxx boothSaxx's David CroninSaxx's Quest quick dry Mesh with patented ball park pouch Scott Hawaii's Manoa with non slip rubber soleScott Hawaii's Steve ScottSector 9 boothSharp Eye Surfboards boothSharp Eye Surfboards Myles FreehSharpeye's best selling Inferno 72SIC's Phantom softboard with dual wood stringers.jpegSkull Candy boothSkull Candy's Crusher Evo Real Tree collabSkull Candy's Scott PulleySlowtide boothSlowtide's Arielle Bagby and Summer StrilerSmiths boothSmiths Mike SpencerSPY boothSpy's Nicole Payne and Dustin MeisterStoef's best selling Postcard TStoef's Dylan MethotStoefs boothSunBum boothSunBum's new mineral suncream face stickSunBums Nikki Taylor Phil Demangone and Jamie ShohatTahe:SIC boothTahe:SIC's Jay DembroThe Critical Slide Society's Andrew JensenThe Critical Slide Society's boothThe Critical Slide Society's Supply TThe Factories James ColesonThe Factory boothThread boothThread's Lex HymasThreads Utility Tote with laptop sleeve and magnetic closureTrackfly's Stephen Baird and Dave WrayValaric boothValaric's fun Photo Gun with airbrush finishVarlaric's Jordan and Mandi BrazieVissla's Rails printed corduroy shirtVissla's Richard SandersWipeout boothWipout's Chad DuvallWyfve boothWyve offer 3d printed internal structures for surfboardsWyve's Sylvain Fleury.Xtratuf's Mike Foglia and Nate IlebodeXtratuf's waterproof Out of the OrdinaryYaku's Claudio Marsano.Yaku's rescue sledge with eps core with wrapped outlayerZap Skimboard's Fuse X Mason Broussard pro modelZap Skimboards boothZap Skimboards Karen Stewart Alex Bevard and Emmanuel Embaixador
