Surf Expo Trade Show Recap: January 2022, Orlando, USA
Surf Expo’s January show was held in Orlando from January 5 to 7.
Surf Expo followed on from September’s successful show, only this time, SOURCE was able to visit following the USA loosening Covid regulations for European visitors. The show is still a key date in the global surf industry calendar and the brands and retailers in attendance were keen to do business. Please click through our photo gallery for our One-Eyed Monster report!
Surf Expo has moved to a new hall in the Orange County Convention Center
Main entrance
13 Inside main entrance lobby
Inside the show, looking left towards the action sports booths
14 Inside the hall looking right to resort gift booths
16 around the show
Around the show
Around the show
The halfpipe was busy all day at the far end of hall
Sound of the Caribbean at the show pass collection
Show Director Roy Turner and Jeff Davis, Group Vice President at Emerald Exhibitions
Show Marketing Director, Adrienne Belk
Amuse Society's chiffon dress with back smocking
Amuse Society's denim jacket with fringe detail front and back
Amuse Society's full suede jacket with detailing
BN3THs booth
BN3THs Classic 1800 units made from a single tree
BN3THs Entourage hydrophobic underwear made from used water bottles
BN3THs Infinit keeps you fresh and cool on those hot travelling days
BN3THs Matt Keenan
Body Glove's Jerry Rogers
Body Glove's men's water resistant trail short
Body Glove's Red Swell has been updated to make it more flexible on the arms and knees
Body Glove's stand
Body Glove's women's lightweight wash trill cargo jogger
Brixton's booth
Brixton's Jilian Leeman
Brixton's Jo Straw Rancher adjustable straw hat
Brixton's men's ever popular Bowery flannel shirt
Cobian's booth
Cobian's ARV Trek with moulded footbed
Cobian's Braided Bounce with higher arch
Cobian's ladies Fiesta Skinny Bounce with shiny straps
Corkcicle's best selling tumbler with palm graphic
Corkcicle's booth
Corkcicle's soft camo cooler
Corkcicle x Stance collab
Corkcicle's Neal Klein
Dakine's booth
Dakine's floatable bucket surf hat
Dakine's Jack Robinson bio degradable traction pad
Dakine's Kainui Plus with speedpockets in the cord
Dakine's Todd Janda
Dark Seas' booth
Dark Seas' Chaos short sleeve short collab with artist, Nathan Kostechko
Dark Seas' Chris Broders and friend
Dark Seas' Duck canvas transport jacket with corduroy trim
Dark Seas' woven top Zulu fleece
Dickies' Bobby Boyd and Mike Persing
Dickies' booth
Dickies' relaxed fit duck canvas pant
Dickies' Sherpa Eisenhower heritage duck canvas coat
Dragon Alliance's Baile XL H20 floatable
Dragon Alliance's booth
Dragon Alliance's Liam Barrett
Dragon Alliance's Meridan
Dragon Alliance's Michael Montemurro and Jeff Otsuki
Dragon Alliance's Waverly sunnies in Tokyo Tortoise
Equip's revolutionary SUP rental station
Equip's storage unit, capable of holding up to 6 SUPs
Equip's SUP, paddle and life vest storage entry
Equip's team: Andrea Cabral, Jennifer Mcvey, Henri NIdecker, and Anthony Scaturro
In collaboration with an artist, here's Fins Unlimited's van and palm graphic
Fins Unlimited team: Bill Bahne, Dave Dalkiewicz and Todd Bahne
Fins Unlimited with their multi colour swirl design
FlowJo's Bavlin textured footbed for in and out of water
FlowJo's booth
Flojos Campbell with memory foam footbed and fashion straps
FloJo's founder John Dickenson with Kevin Mcdonald
FloJo's Original with rubber cross straps; one of the designs that the brand was launched on 50 years ago.
Florence Marine X's 100% recycled polyester hoodie
Florence Marine X's Block signature boardshort from John John Florence
Florence Marine X's Impact suit for big waves, from the made to order wetsuit program
Florence Marine X's Ryan Mangan
G Shock's new surf model: The Bluetooth Tide
G Shock's Nick Garlando
Havaianas' Booth
Havaianas' Sandy Schwarzenbach and Kristine Schofield
Havaianas' Slim Animal Floral for women and girls
Havaianas' Slim Black
Havaianas' Slim News
Hinano's booth
Hinano's Ed Santos
Hinano's Hani boardshort
Hinano's Kuali short sleeve button down
Hinano's Lali women's boardshort
HLC from Spain were showing for the first time
HLC Long Island brand is developing its own surfskate truck
HLC, new premium brand player, is focused on detailing and high quality graphics
HLC surfskate brand YOW has a shapers series. From that series, this is the Chris Christenson
HLC's team
Howler Brothers' Beth Roberts and Chase Heard
Howler Brothers' booth
Howler Brothers' Goucho Snap shirt in western styling
Howler Brothers' old school elastic corduroy short
Howler Brothers' Terry cloth polo shirt with coconut buttons
IPD's booth
IPD's 17 inch hybrid boardshort in floral
IPD's Chase stretch boardshort with tuxedo taping
IPD's team: Mark Simpson, Dane Zaun and Seth Mckinney
Sunbum 'Face 50' daily facial sunscreen lotion
Sunbum's Dustin Smith and Paula Millar
Sunbum's moistorising lip balm
Sunbum's original lightweight sunscreen facestick
Sunova's booth
Sunova's Loose Juice is Christian Fletcher's choice of board, packed with high tech
Sunova's Dylan Burger and Martin Jandke
Sunova team rider James Casey's go to SUP foil board
Sunover's Fang with Paulownia and carbon balsa parabolic rails
Surf Expo's sister business 'Elastic' offers digital lookbooks
Tahe's Mike Macdonald
Tahe's Paint surfboard for beginners and schools
Tahe's SUPYAK SUP x Kayak combo with daisy chain wrap around seat fixing
Vertra premium sunscreen range on Dakine booth
Vertra's 35 SPF Mick Fanning in Coolangatta Beige shade
Vertra's 38 SPF Shane Dorian in Kona Gold shade
Vissla's booth
Vissla's button up woven shirt in brick
Vissla's button up striped sherpa lined sweatshirt jacket
Vissla's plaid over shirt jacket woven combo with custom snaps
Vissla's wetsuits are making a splash
Von Zipper crew with a fan
Von Zipper's GT
I SEA's affordable lightweight Seven Seas sunnies
I SEA's Founder Joey Santley
I SEA's polarised Swell with frames made from grilamid unbreakable polymer
I SEA's signature Grayson Fletcher
Little Bay Boards' booth
Little Bay Boards' Chieftain made from wood offcuts
Little Bay Boards' Jason Thelen
Otis' booth
Otis' Erik Carlson
Outerknown's best selling men's blanket shirt
Outerknown's booth
Outerknown's lightweight women's jump suit
Outerknown's women's blanket shirt Jacket
Pura Vida's best selling heart charm bracelet
Pura Vida's booth
Pura Vida's ring and wave combo
Pura Vida's John Gothard
Pura Vida's popular conch shell design
Raen's Adam Quick and MIchelle Croley
Raen's booth
Raen's cateye Nicole frame in Papaya
Raen's fashion forward Marza in Tokyo champagne
Raen's foxy cateye Keera fashion piece
The information and display area could be found in the Repreve lorry
Rumpl have launched a soft merino blanket collection for inside the house
Rumpl's fire resistant NanoLoft travel blanket
Rumpl's Sadie Boyde and Tony Defrank
Rumpl's Sherpa Puffy blanket with polyfill and thick fleece
Rusty Surfboards' Miso, an all round board with low entry rocker
Rusty Surfboards' beefed up high performance shortboard, The Keg
Rusty Surfboards' booth
Rusty Surfboards' Matt Jones
Rusty Surfboards' New Express can be ridden as single or twin fin
Rythm's classic 17 inch boardshort: Rythm in paisley
Rythm's floral jacard one piece ladies swimsuit
Rythm's Marshall Graves and Kadie Sparks
Rythm's white smock mini dress
Salty Crew's Breaker beach bag with wet & dry compartment
Salty Crew's CJ Hobgood and Sean Fleuriau
Salty Crew's men's Breaker boardshort made with Repreve
Salty Crew's new women's utility short
Salty Crew's booth
Sanuk's men's Cosey Vibe low slip on in khaki
Sanuk's booth
Sanuk's Donovan Frankenreiters collab Vagabond ST
Sanuk's Nick Bachman
Sanuk's women's Cosey Vibe Low in Southwest with heel fold
Savage Surfboards' booth
Savage Surfboards' Founder Kenny Briel
Savage's Mushberger, a high performance short board for all conditions
Savage's old school longboard with balsawood rails
Savage's retro mid length single fin in an old school colourway with double pin lines
Shape Off is back for 2021
Tony Iannarone participating in the Shape Off competition
The Shape Off competition was won by Ken White of White Surfboards
Shape Off competition: Ocean Surfboards
Shape Off competition schedule
SIC's Breeze Performer with ACE TEC for surf and flat water
SIC's Magnum, for beginners, intermediates and surf schools
SIC's Peter Pan
Simple Shoes' OS Sneaker with premium leather upper and regrind outsole
Simple Shoes' S1 mid top in premium leather
Simple Shoes' slip on Mule with cork footbed
Sisstrevolution printed corduroy shirt
Sisstrevolution recycled polyfleece
Sisstrevolution's Lydia Viejo and Vissla's Richard Sanders
Sisstrevolution and Amuse Society's booth
Smith's booth
Smith's Corey Parks
Smith's East Bank metal in stainless steel
Smith's full shield Spinner
Sunbum's booth
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