Team photo. Photo - www.carlosblanchard.comBurton's Hermann Kapferer, Burton Europe's General Manager opened Burton's #40yearsforward media launch with a speech to European mainstream and endemic snowboard mediaProst Hermann !!Burton's Hermann & Pleasure's Bene having a chinwag. Photo - www.carlosblanchard.comProst!! Pleasure Mag's Bene Heimstätt. Photo - www.carlosblanchard.comBurton's Franck Waterlot (Vice President of Sales & Marketing Europe) opened the Product Presentation day with an introduction to the company.Despite a boozey welcome dinner, the media showed up en masse for a day of product and brand history and overviewBurton's Chris Patsch (Marketing Manager Europe) talked us through how far Burton have come in 40 years... including Burton's first ever press release... and their 40+ brand logos. Their current offering harks back to the brand's first ever logoChris Patsch talked us through iconic products and passed the Backhill around Europe's mediaBurton FW16/17 threadsChris Patsch pulled up some files from the archives - spot a rather sharp looking Hermann far rightOriginal pieces from the 80’s from Burton’s archiveBurton's * LAMB (Gwen Stefani) collab for FW16/17Yet another radical collab from Burton. Here is their Led Zeppelin thermal top and snowboard, as currently ridden by Danny Davis.Burton's bag/luggage collection looking stronger than ever and with good appeal for mainstream markets alsoBurton's grom offeringBurton bindings - complete with inserts for both 'the Channel' and also regular settings tooBurton's Family Tree offering for FW16/17Burton leading the charge with more amazing collabs. Here we see on one hand, Marvel ... ... and on the other hand - Playboy!Burton's Chris Patsch in talks with Chris Carr, head honcho of Burton's UK PR agency, Canoe Inc.Burton's more streetwear-inspired lineMore from Burton's * LAMB collabHigh-end fashion collab with BLVCK SCVLEBurton boots looking neatAnon. helmets and goggles in the showroomAnon.'s incredible magnetic face mask and M3 - tried, tested and approved by many on the shred dayBurton's camping line still a big story for the brandAnalog still playing an important role for the company.His Royal Highness, Roope Tonteri lapping up some grapes from Onboard's Tom Copsey. Photo - www.carlosblanchard.comCanoe Inc's Jim Carolin & George Pedrick getting cute in the showroomThe Reason Mag's Ian Sansom & SOURCE's Clive Ripley celebrating the joys of print.Team riders Roope Tonteri & Werni Stock filling out their order forms - it's a tough lifeBurton FW16/17 outerwear looks greatBurton's PR Guru, Birgit Gruber helping out team rider Anna Gasser with the FW16/17 orderBurton’s VP of Softgoods, Andrew Burke explaining that Burton has pushed heavily into the Softgoods side with a focus on lifestyle - Winter jackets etcBurton’s Steph Renaud (Global Line Manager Women’s) following up her presentation on soft goods with a small product workshop.Lunch time at Burton.Burton's Birgit, Chris & FranckIan from the Reason, Ed from Whitlines & Tom from Onboard trying to figure out where Tom's phone has gone?.Birgit gave an extremely interesting talk on the company's approach to sustainability... things going good so far!Birgit sure pulled in a big crowd...Transform Gloves / Pyramid Magazine's Tom KingsnorthWhiteout Magazine’s Ahriel Povich and Prime’s Felix Schäfer.Burton's Paul Burger giving a hardgoods masterclassBurton sticks through the yearsSnowboard cave inside Burton's onsite megastoreBurton's Innsbruck HQ store.A large kids offering with many collabs from current seasonShred intro lessons for some of the mainstream media. Photo - www.carlosblanchard.comSOURCE's German Editor Anna Langer & big boss man, Clive Ripley. Photo - www.carlosblanchard.comThe Reason's Ian Sansom & Whitelines' Ed Blomfield getting set up. Photo - www.carlosblanchard.comTeam shred. Photo - www.carlosblanchard.comBurton’s Steph Renaud chucking out some method. Photo - www.carlosblanchard.comOnboard's Tom Copsey put a first class stamp on this one. Photo - www.carlosblanchard.comPrime Mag's Felix took a beating like a boss. Photo - www.carlosblanchard.comA room with a view - thanks Burton. What a cracking trip!
