The Snowboard Asylum Boys - Chris Orchard, Jeremy Sladen and Chris ShannonThe jump - with Battersea Powerstation in the background.Dragon named The Telegraph Ski & Snowboard Show Goggle Brand of the Year 2015. Dragon's European Brand Manager Craig Smith representing.HOWL Sexton signed coach jacket.Mr McNair sporting the new Fell shirt, with welted pockets. A more contemporary, shapely fit... and in the new camel colourway.McNair have a number of new products that will be going to retail. Until now the brand has always sold direct as their shirts are made to order. All products are named after places in Yorkshire. Here's the Standedge (men's hat in silver mist).New - The Wesseden neck warmer with Van Dyke stitching, which is used throughout many McNair products.Another new product category - merino base layersMelon Optics - Founder James in town from Bali for a short whileMelon Optics - possible optionsMelon's computer that allows the customer to customize their entire goggle in store - rolled out through Europe.Patagonia - A strong crowd of UK press gather to watch Jumbo Wild - a film by Patagonia detaling the fight against a proposed large-scale ski resort deep in the Purcell Mountains of British ColumbiaPatagonia - Crowd watching Jumbo WildPatagonia Ambassador Zoe Hart demonstrating her touring skisPatagonia Ambassador Zoe Hart explaining her backcountry setupPatagonia Ambassador Zoe Hart showcases the Patagonia SnowDrifter rucksack - perfect for all your backcountry safety gear.Patagonia UK Technical Sales Rep, Andy Foster showing the Reconnaissance jacket - for those extended backcountry missions. A hybrid soft/hard shell piece for maximum breathability, while still providing cover needed for the way downPatagonia UK Technical Sales Rep, Andy Foster showing the women's PowSlayer jacket and bib - lightweight, Gore-TexPatagonia UK Technical Sales Rep, Andy Foster with the help of Ambassador Zoe Hart demonstrating the articulated knees and scuff guard on the women's Powder Bowl pantsThe Butta bus rolled in to party
