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German Market Insight, Summer 2020
A lot has happened since our last German Market Insight two months ago. Covid-19 lockdown regulations were easing up and sports goods brands were coming out of some of their most turbulent times after shifting strategies both in production and marketing. But it hasn’t all been doom and gloom, skateboard sales have been through the roof with little product left in stock and a similar trend in other solo sporting goods segments. By Dana Miskulnig. As of June 17, regulations have eased up,…