Giro 21/22 Goggles Preview
Retail Buyers Guide: Goggles 21/22 Retail Buyer’s Guide
Brand: Giro
Interviewee: Darius Heristchian, EMEA Snow Category Manager
What are your main price points for next season?
We are bringing the little brother/sister of the Contour to the market
EUR 249 – For Countour RS, it is a Reduces Size of The Contour, which was introduced last season. Featuring EXV+ our largest panoramic view. Due to its great success, we were requested to bring it with a medium face flange.
The Stomp, our mid-size goggles for teens or thinner head forms, opening Pricepoint with offers between 50EUR and 80EUR RRP
And the Buster RRP 49 to match our new Kids Helmet the Spur
How healthy is the market in Europe?
It was doing much better before the Pandemic, but there is still some “noise” with me too Brands offering generic/off the shelves product selling direct on the internet
What is the impact of COVID-19 on consumer demand and supply chains in your segment?
Demand is going through the “perfect Storm” as Consumers are seeing insecurity in their ability to travel and access to ridding this season. Retailers are suffering a lot from that obviously.
How are you supporting retailers through the pandemic situation?
Extending terms as much as possible, reviewing orders. Whatever we can agree on with retailers to make it through together.
What are your top three product stories for 2021?
EUR 249 – For Countour RS, it is a Reduces Size of The Contour, which was introduced last season. Featuring EXV+ our largest panoramic view. Due to its great success, we were requested to bring it with a medium face flange.
The Stomp, our mid-size goggles for teens or thinner head forms, opening Pricepoint with offers between 50EUR and 80EUR RRP
And the Buster RRP 49 to match our new Kids Helmet the Spur
Any new shapes for 2021?
The Buster and The Stomp – see above for details
What are the tints/colours on trend this season?
We have a large pallet of colour that can be crossed merch between goggles and Helmets. We had a particular blast working on colours with our Namuk Collab with colours for Kids
How important is helmet compatibility in your strategy?
It’s been a key strategy since the beginning, as the Market leader in Helmet, we always focus on those points, that are no secondary details for Giro
What new technical features are debuting for 2021?
We are very proud of our injected Toric Lens.
The EXV + is the wider filed of Vision we ever featured in a goggle
Which lens technologies/coatings are key for next season?
Giro is still backing the Vivid technology by Giro and Zeiss as the most successful Contrast enhancing technology on the Goggle market.
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
The Contour goggles is a great success, it offers the widest field of Vision with our EXV + technology and is sold with 2 Quick-change Lens featuring our contrast-enhancing Technology Vivid by Zeiss.
The lens changing system is made of 4 pressure snaps and magnets that keep your lens safe and allow you to change it in a blink of an eye on the chair or the T-bar
Axis and Ella: our best seller in cylindrical and quick lens change goggles, comes with two Vivid lenses (EUR 199).
The Method: our raddest piece. A cylindric all-timer goggle that has become a snowboarders’ favourite in just one. This also come with Vivid lens and a low light infrared bonus lens (EUR 149).
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