GNU SNOWBOARD BINDINGS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Bindings F/W 2025/26 Retail Buyer’s Guide
Brand: GNU
Interviewee: Paul Ferrel – Product Manager

How was last season in the snowboard binding market?
Last season saw a noticeable surge in demand for Fast Entry binding technology. The GNU Speed In binding line stands out in the semi-automatic segment, offering unique features that are catching the attention of riders today.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
At GNU, we’re proud to maintain our prices from last year. We believe it’s essential to keep snowboarding accessible for everyone.

What are the major trends you’re seeing with product pricing in the snowboard bindings market?
The latest innovations in Automatic and Semi-Automatic fast entry bindings come with higher price tags due to their enhanced value, performance, and convenience. However, we’re proud to offer these features and more at much more affordable prices, making it easier for riders to enjoy top-quality gear without breaking the bank.

E-commerce Vs. physical retail, how are you balancing both channels?
We aim to effectively support both sales channels, prioritizing our dealer retail stores, which account for the majority of our sales. Our dynamic and informative e-commerce site enhances this effort by drawing in customers and providing them with valuable insights about our brand and the exciting products we have available.

Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
Our tried and true Gnu line of Speed In bindings continues to stand out thanks to proprietary features that you won’t find with other brands. One unique aspect is our pressure relief button, which instantly relaxes ankle strap pressure at the push of a button, promoting blood flow for a warm and comfortable ride up the chairlift. Plus, our aluminium baseplates make our bindings the lightest in the Semi-Automatic fast entry category, if not the lightest overall.

Any quick entry bindings in your collection for 25/26?
All Gnu binding feature Speed-In fast entry technology.

Are you planning to focus on a special product range or type of customers?
Gnu Speed In bindings are for riders who appreciate the experience of a Fast Entry binding that is incredibly lightweight, has proprietary ankle strap pressure relief technology for unmatched comfort and values affordability.

Key Products:

CHEETER:

Cheeter

FANTAST:

Fantast

FREEDOM:

Freedom

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