GOODBOARDS SNOWBOARDS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snowboards F/W 2025/26 Retail Buyer’s Guide
Brand: Goodboards
Interviewee: Marketing Team
How was last season in the snowboard market?
The season started well, but from February onwards we had too little snow.
With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
Due to the overall price increases, snowboards are very expensive and many customers cannot afford them.
E-commerce Vs. physical retail, how are you balancing both channels?
We support and recommend local specialist shops. However, we and our customers also offer our snowboards online.
How are you supporting retailers to sell this category?
Product training, test days, test boards, recommendation on the homepage.
What unique brand messages are you focusing on for the 2025/2026 snowboard season?
Asymmetric twin tip
SNOWBOARD SPECIFIC
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 25/26 range?
Above all, customers want long-lasting all-mountain snowboards.
Anything new concerning sustainability and related products or construction you would like to highlight?
We produce durable snowboards that are manufactured in small series with short transport routes in Europe.
Are you planning to focus on a special product range or type of customers? What’s your newest range?
SYMASYM – asymmetric twin tip
Key Products:
Symasym:
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