GOT BAG LIFESTYLE BACKPACKS S/S 2025 PREVIEW
Retail Buyers Guide: Lifestyle Backbacks S/S 2025 Retail Buyer’s Guide
Brand: Got Bag
Interviewee: Dominique Legatzki – Lead of Sale & Expansion Europe
What are the main current trends in the lifestyle backpack market?
The customer needs ONE backpack for all occasions. He places value on certain functions such as practicality in handling the material (washable), lightness, and closure of the backpack. We continue to notice a trend towards more storage space and compartments for sorting. Apart from that, we try out many new colors, but most backpacks are still bought in black, just like everywhere else.
What were your best sellers in SS24?
Our new PRO PACK backpack is an absolute bestseller, but also the MOON BAG is ruling the Bags bestseller list.
How are you segmenting your SS25 lifestyle backpack collection and what are the price points?
We listened to our customers and upgraded our iconic ROLLTOP backpack with new features, such as a hidden pocket on the back for personal belongings. Our customers love these new functions, and for that, the Rolltop has become €10 more. On the other hand, we have also relaunched the Rolltop Easy. This starts at €99 and is an entry-level version of our Hero product. We want to allow everyone to buy a recycled backpack and be part of our mission, regardless of their income.
Which style(s) do you expect to grow the most in SS25?
The trend in backpacks is that there is no trend. We are expecting our bags section to grow a lot.
What are the most important technical features in your SS25 lifestyle backpack collection?
We have set our focus on everyday travel features for the SS2025. Meaning that all travel and everyday essentials should find their proper space and placement in our new backpacks.
What materials are you using in your SS25 collection?
We will continue to work with our high functional, own sourced recycled plastic.
What silhouettes are you featuring in your SS25 collection?
Any construction techniques you’d like to highlight? For SS2025 we highly believe in squared and minimalistic shapes.
What colours and prints are you featuring in your SS25 collection?
We will continue with our succesfull core colors for SS2025 and will add will have two more color drops coming in with seasonal, high trending colors to top of our color concept.
How will you be supporting retailers with the SS25 sales?
The key is for us to stay flexible, and so should our retailers! There are no minimum order values and a huge NOS program. Just buy what you sell & if you chose the wrong backpack, we are happy to exchange it for your bestsellers.
Key Products:
ROLLTOP:
ROLLTOP
PRO PACK Algae:
PRO_PACK_algae
ROLLTOP EASY Bass:
ROLLTOP_EASY_bass
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