GOTCHA MENS SURF APPAREL S/S 2025 PREVIEW

Retail Buyers Guide: Mens Surf Apparel S/S 2025 Retail Buyer’s Guide
Brand: Gotcha
Interviewee: Product category manager

How did your brand cope with the Men’s Surf Apparel market in 2024?
The official start of the re launch of the brand would be in 2025

What is the strategy for SS25: carrying-over staple SKUs and/or fresh pieces to boost demand?
We build the pillars of the collection around the pillars of the brand : that means an action sports brand with a taste of irreverence, radical accessibility, and a sustainable approach. Our collections would be focused on core items plus identical shapes with significant graphic, on seasonal summer oriented products with some key carry over products. The newness will mainly focus on seasonal graphics and colors.

What collection stories have you planned for SS25?
We have 4 major stories with different targets, life moments, but complementary for SS25 :

Immortal Fishman: Our timeless pieces with a touch of flashy color under our fishman motif for Fun effect
Earthy Ethno: Inspired by ethnicity, in a palette of burgundy, navy, and off white, enhanced by more dynamic tones, with hand-drawn surf and skate elements graphics. Authentic Surf Spirit
Cosmic Vision: A more urban and Radical story, inspired by rock, with prints with a “street” vibe in black and white accentuated by flashy pink, offering a surrealistic vision.
Lucky Hippy Way: Folk-inspired, with sun and stylized flower motifs, origins in a surrealistic effect, using all surf and skate elements. Fresh and rebellious story.

Has Surf Apparel distanced itself from the streetwear and outdoor influences in favor of heritage surf roots?
Gotcha is a REBELLIOUS, AUTHENTIC, FUN, RADICAL, FRESH brand. We strive to stay true to its DNA. It expresses itself through all action sports, with a special focus on the world of surfing for the summer season. In this universe, we focus more on the traditional culture and lifestyle of surfing, incorporating ethnic surf designs and a vintage-inspired aesthetic. As for the more skatepark and urban-oriented universe, we will take a more workwear-oriented approach while still maintaining that touch of irreverence.

The fabric spectrum has expanded from the cotton or poly options. Which materials are rising/declining within your ranges?
We are aware that the textile industry is one of the most polluting in the world, which is why we aim to prioritize responsible materials. Over 80% of our collection consists of sustainable materials. We prioritize the use of organic cotton and recycled polyester whenever possible. All our t-shirts are made from organic cotton, our sweatshirts from organic cotton and recycled polyester, and our swimsuits from recycled polyester.

Which color/prints will you offer in SS25?
For intemporal products, we offer black, emblematic of action sports, versatile and simple; white, symbolizing purity and often used for contrast; khaki, evoking tropical landscapes; red, dynamic and eye-catching; and orange, vibrant and energizing. According to the others stories we tell and emphasize, the color palette will evolve with dark tones highlighted by dynamic and impactful colors such as pink and yellow. In Earthy Ethno with khaki who evokes outdoor adventure, while burgundy symbolizes the intensity of the waves, creating a blend of excitement and passion. Pink, yellow, and light green add a touch of freshness and vitality. Regarding the other 2 stories, black and white dominate, disrupted by powerful colors (like purple or pink) to bring a rebellious aspect to the product About prints orientation : placed, maxi, and all-over design but , always in the spirit of action sports. Some are coarser, hand-drawn treatments, other with very fine treatments, and touches of humor : fishman, sun, cosmic, flowers, check….

Key Products:

GLIDE JMS 15:
Art, sun, and chill – that’s what this swimsuit represents. The Fishman patterns are hand-drawn to preserve their unique ethnic character. Predominantly ecru with dynamic accents of burgundy, yellow, and pink, this swimsuit captures the vibrant essence of surf culture, embodying the sand, the intensity of the waves, the warmth of the sun, and the gentleness of the ocean. Made from recycled polyester with a breathable mesh lining

GLIDE JMS 15

WANDERLUST TEE:
Dive into the cosmos with our eco-designed tee-shirt. Connect with the stars and nature through our striking cosmic print. This surreal eye will protect all your rides. The vibrant colors on the eye make the graphics highly impactful. Ride with style, keep it surreal, and follow the latest trends with this unique design. Available in two colors.

WANDERLUST TEE

SEEKER TEE:
Organic cotton t-shirt with a surrealistic and fun graphic unique to the Gotcha universe, illustrating the fusion between nature and urban action sports. This design combines the softness and beauty of flowers with the boldness of action sports, connecting you even more with nature during your thrilling rides

SEEKER TEE

GLOW TEE:
Inspired by the hippie and retro pop style, our t-shirt features vibrant colors and a fun design. With this revisited sun and flowers, it evokes a chill atmosphere, emblematic of surf culture. This unique and environmentally friendly garment, made of organic cotton, celebrates Gotcha’s origins with elegance, adding a touch of joy to your wardrobe. “Remember your roots” since 1978.

GLOW TEE